Involves members of organizations

Leads to a profitable aspect

Encompasses topics like marketing, brand management, customer relations, consumer

behaviour, advertising, public relations etc

Includes benefits like strong decision making, Better financial results, increased productivity etc

Strengthens connection between company and its

stakeholders

Internal and External Upward and Downward Horizontal and Diagonal Planned and Casual

Grapevine

Internal:
Includes people inside a corporate Key to the success of an organization