THE TEN FACES OF INNOVATION

BY: TOM KELLEY JONATHAN LITTMAN

PRESENTED BY: Guruvayur Maharana PGDM-MARKETING

Cross-Pollinator Hurdler

Storyteller

DEVILS ADVOCATE
Idea wrecker Assumes the most negative aspect

Sees only the downside and problems

Predicts the disasters in-waiting

PERSONAS
The learning persona The organizing persona The building persona

THE ANTHROPOLOGIST

THE EXPERIMENTER

THE CROSS-POLLINATOR

THE HURDLER

THE COLLABORATOR

THE DIRECTOR

THE EXPERIENCED ARCHITECT

THE SET DESIGNER

THE CAREGIVER

THE STORYTELER

CONCLUSION
The Ten Faces of Innovation by Tom Kelley is a book about the people who can play the role that is given to them or the persona that they can adapt. This book is not about great inventor or geniuses but about people who have worked in the front lines. Innovation does not happen by its own but comes up when all the ten personas are brought up together.

ANY QUERIES ???

A good listener never has any query.