Connotations The colour scheme is red and white. Red is a very strong dominant colour which shows power.

The man is wet which could mean that he has just worked out and is sweating or that he is in the shower and since the background it a tile wall he could be in a bathroom or a shower room.

Denotations It is a man scowling at the camera looking angry It is a mid-shot showing him with no top on. He has a shiny muscular body

Polysemy - The red colour scheme could mean either power or anger Anchorage -