INRTODUCTION

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. AMUL - the word means priceless in Sanskrit, It was formed in 1946.
Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.

HISTORY
The brand name Amul, sourced from the Sanskrit word Amoolya,means priceless. It was suggested by a quality control expert in Anand. It is based in Anand town of Gujarat and has been a sterling example of a co-operative organization's success in the long term.

 The Amul Pattern has established itself as a uniquely appropriate model for rural development. It is also the world's biggest vegetarian cheese brand. Amul's product range includes milk powders, milk, butter, ghee, cheese, curd, chocolate,ice cream, cream, shrikhand, paneer,

VISSION

THE TASTE OF INDIA

MISSION
Expansion of distribution network, creative marketing, consumer education and product innovation.