Retail Survey

Q1. Do you drive a Car? Yes___ No___ Q2. Which Model of car do you drive? _______________________________ Q3. How often you drive a car? Daily Monthly Weekly Rarely

Q4. Which is your favorite car Company? Maruti-Suzuki Honda Toyota Other Q5. Kindly rate below given factors based on their importance in influencing your decision while purchasing a car. (Rank on a Scale 1-7; 1- Least Important, 7 Most Important) Factors Mileage Comfort Seating Capacity After-Sales Service Availability of genuine spares Style and color Engine capacity Safety features (ABS, Central Locking) Social Status (Income, Class) Friends/Co-workers Ranking Hyundai Mahindra Tata General Motors Renault Ford

Family Members (Child/Spouse) Advertisements / Celebrity Endorsements Dealer Schemes/ Discount offers Past experience Brand Loyalty Brand Superiority Brand Name Price Disposable Income Maintenance Cost Resale Value Quality Manufacturers Image Status Symbol Necessity Logo

Q6. Will you change your car with-in next one year? Yes___ No___

Q7. Why do you want to change your car? (Only if answer to Q6. is Yes) _____________________________________________________________________________________ _____________________________________________________________________________________

Q8. Name______________ Q9. Occupation___________ Q10. Age_______________ Q11. Income Group

Less than Rs. 20000 Rs. 30000- Rs. 50000

Rs. 20000- Rs. 30000 More than Rs. 50000