Teaching Learning Plan

Programme Year Subject Topic / Module Credit Number of lectures required to cover the topic Topic/Module-wise Lecture Plan Pgdm,pgrm and e biz Semester 2012-2014 Marketing Management applications 60 marks (3 credits) 13 Duration 3 hours Course Revision no. 3

Learning Objectives for the Topic/Module To give the students an overview of the Marketing Management process from the Industry perspective Learning Out-come To prepare them in handling real life marketing problems faced in a continuously changing environment.

Reference Text Marketing Management Philip Kotler Marketing Management Stanton Marketing Management Ramaswamy and Namkumari Marketing Management McCarthy

Faculty Name Prof. R. Venkatesh No. L1 L2 L3 L4 L5

Contact numbers 9821054565

E-mail ID venkypony@hotmail.com Pedagogy Lecture Lecture Assignment Case Study Lecture

Lecture coverage Overview of the Marketing Process Marketing Environment Process of Selling Marketing Research The Ps of Marketing

L6 L7 L8 L9 L10 L11 L12 L13

Advertising Distribution Forecasting Pricing Retailing Marketing Strategy Marketing Strategy Models International Marketing

Case Study Lecture Numerical Numerical Lecture Case Study Case Study Lecture

Model Question (Short and Descriptive Questions 1. Design a sales pitch of a product or service of your choice. 2. Discuss Ad. Strategies by comparing two ads from the same industry same segment and same medium. 3. Case Study on Distribution. 4. Case Study on Segmentation, Targeting, Differentiation, Pricing Strategies and Positioning. 5. Give five examples of three types of pricing. Evaluation Schedule: No. 1 2 3 4 5. Method Presentation Midterm test Over all performance Final exam Attendance Description Throughout the semester on various topics 2 times in the semester Credits 30 20 Bonus marks 50 Negative marks

Written Paper For every class missed in the semester

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