CORPORATE SOCIAL RESPONSIBILITY

GROUP MEMBERS: 1. USHAKIRAN BASTIKAR 2. SWAPNIL CHAVAN 3. KHALID SHAIKH 4. POORNIMA SHETTY 5. SURAJ VAISHNAV

ROLL NO. 02 04 29 35 43

INDEX
1. MEANING OF csr 2. Relevance & Reasons. 3. VALUE APPROACH TO CSR 4. CSR TOWARDS THE STAKEHOLDERS 5. CSR WITHIN ORGANISATION 6. CSR & LABOUR RELATIONS, EXPLOITATION& HARRASSMENT 7. CSR & THE SOCIETY 8. CSR & SUSTAINABLE DEVELOPMENT 9. CSR MEASURES, INDICATORS & Triple bottom line. 10. CSR AT TATA STEEL 11. acknowledgement

MEANING OF CSR
CSR is about how companies manage the business processes to produce an overall positive impact on society. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. CSR is a commitment to improve community well being through discretionary business practices & contributions of corporate resources. It is the sense if obligation on the part of companies to build certain social criteria & manage the business activities by taking strategic decision. Socially responsible companies should consider various issues, from the organisation of the firm to building relationships with the community. The issue of corporate responsibility has come into focus through industrial revolution. CSR is about Business Giving Back to the Society. CSR is also referred to corporate or business responsibility , corporate or business responsibility, corporate or business citizenship, community relations& social responsibility.

RELEVANCE AND REASONS

1. Public Expectations General Public expects that apart from supplying quality goods, fair prices, good services etc, company should not disturb any balance in the society pollution, crimes and corruption. 2. Government laws and preparations: to avoid government regulations businessmen should discharge its duties voluntarily business firm should engage itself in maintaining a pollution free environment rather then polluting it and coming under strict government regulation. 3. Long-term survival of the company. It is possible only if the organisation has established loyal brand customers, repeat customers from the society. 4. Goodwill: It helps the business in creating goodwill. 5. Better environment to operate: by fulfilling its responsibilities to the stakeholders of the organisation they help in forming friendly environment where they can operate their business freely

VALUE APPROACH TO CSR

Business, Ethical Values, and Social Responsibility are not contradictory. An enterprise adopting value-driven management can manage Profit and can also assure the common good. Such an enterprise represents business with a soul. This is also Indian Ethos in Management. In value-driven consideration: Fair Competition Social Responsibility Consumer Autonomy Corporate Behaviour etc Management four aspects are taken into

CSR TOWARDS THE STAKEHOLDERS

1. Responsibility towards Owners:
Owners are the persons who own the business. They contribute capital and bear the business risks. The primary responsibilities of business towards its owners are to: a. b. c. d. Run the business efficiently. Proper utilization of capital and other resources. Growth and appreciation of capital. Regular and fair return on capital invested.

2. Responsibility towards Investors:

Investors are those who provide finance by way of investment in debentures, bonds, deposits etc. Banks, financial institutions, and investing public are all included in this category. The responsibilities of business towards its investors are: a. Ensuring safety of their investment, b. Regular payment of interest, c. Timely repayment of principal amount.

3. Responsibility towards Employees:

Business needs employees or workers to work for it. These employees put their best effort for the benefit of the business. So it is the prime responsibility of every business to take care of the interest of their employees. If the employees are satisfied and efficient, then the only business can be successful. The responsibilities of business towards its employees include: a. b. c. d. Timely and regular payment of wages and salaries. Proper working conditions and welfare amenities. Opportunity for better career prospects. Job security as well as social security like facilities of provident fund, group insurance, pension, retirement benefits, etc. e. Better living conditions like housing, transport, canteen, crches etc. f. Timely training and development.

4. Responsibility towards suppliers

Suppliers are businessmen who supply raw materials and other items required by manufacturers and traders. Certain suppliers, called distributors, supply finished products to the consumers. The responsibilities of business towards these suppliers are: a. b. c. d. Giving regular orders for purchase of goods. Dealing on fair terms and conditions. Availing reasonable credit period. Timely payment of dues.

5. Responsibility towards customers

No business can survive without the support of customers. As a part of the responsibility of business towards them the business should provide the following facilities: a. Products and services must be able to take care of the needs of the customers. b. Products and services must be qualitative c. There must be regularity in supply of goods and services d. Price of the goods and services should be reasonable and affordable. e. All the advantages and disadvantages of the product as well as procedure to use the product must be informed do the customers. f. There must be proper after-sales service. g. Grievances of the consumers, if any, must be settled quickly. h. Unfair means like under weighing the product, adulteration, etc. must be avoided.

6. Responsibility towards Competitors:

Competitors are the other businessmen or organizations involved in a similar type of business. Existence of competition helps the business in becoming more dynamic and innovative so as to make itself better than its competitors. It also sometimes encourages the business to indulge in negative activities like resorting to unfair trade practices. The responsibilities of business towards its competitors are: a. Not to offer exceptionally high sales commission to distributers, agents ECT. b. Not to offer to customers heavy discounts and /or free products in every sale. c. Not to defame competitors through false or ambiguous advertisements.

7. Responsibility towards Government

Business activities are governed by the rules and regulations framed by the government. The various responsibilities of business towards government are: a. b. c. d. e. Setting up units as per guidelines of government Payment of fees, duties and taxes regularly as well as honestly. Not to indulge in monopolistic and restrictive trade practices. Conforming to pollution control norms set up by government. Not to indulge in corruption through bribing and other unlawful activities.

8. Responsibility towards Society

A society consists of individuals, groups, organizations, families etc. They all are the members of the society. They interact with each other and are also dependent on each other in almost all activities. There exists a relationship among them, which may be direct or indirect. Business, being a part of the society, also maintains its relationship with all other members of the society. Thus, it has certain responsibilities towards society, which may be as follows: a. b. c. d. e. f. g. to help the weaker and backward sections of the society to preserve and promote social and cultural values to generate employment to protect the environment to conserve natural resources and wildlife to promote sports and culture to provide assistance in the field of developmental research on education, medical, science, technology etc

CSR within organization

In recent years many organizations have established separate departments to document the best practices of CSR and integrate them into the Organizational Fabric. They are investing huge amounts in creating Special Foundation for the implementation of these practices with a view to make a difference in the life of people around them. They have also drafted special policies to ensure better working conditions and promoting family welfare of the work force Tata Group of Companies, G.E Foundation, Infosys, TVS Group and Sundaram Finance have evolved new approaches to CSR. Within the organization CSR cultivates a sense of trust and loyalty amongst the employees. Also it offers a soothing divergence from the monotonous work place routine and gives them a sense of satisfaction and fulfillment.

CSR and Labour Relations, Exploitation and Harassment

Workers should be treated as human beings and not just a worker and Dignity of worker should be preserved. Workers should be treated as first customer and a human being. Safe, friendly and healthy work environment and adequate job security should be offered. It should give equal opportunities employees, pay equally to them. On recruitment, professional ability should be given first priority. Business should uphold the freedom of association ad the effective recognition of the right to collective bargaining. It should eliminate all forms of forced and compulsory Labour. Effective and abolition of Child Labour.

 Elimination in discrimination in respect of employment and occupation. Encourage whistle blowing. Firing or dismissal should be done for a just cause. Concerned employee should be given a reasonable and fair chance to explain his case and plead it. Harmful effect of dismissal should be mitigated as far as possible. Discrimination between genders, due to origin, disabled, pays, promotion etc., while employing or while in employment. There should not be any sexual harassment. Perquisites and Remuneration should be just and according to the performance. They should be able to compensate the rising Cost of Living, and offer them a decent family life. To build good relationship workers and their representatives must be heard/listened to and tackled warmly. Try to upgrade the skills. Push the practice of ergonomics in practice.

CSR AND THE SOCIETY

Role and Responsibility of the Local Community in Business
As per the definition of CSR, it is Business giving back to the society. Therefore society should take positive/ proactive role in the process of development to be initiated by the Corporates. Through their representatives or local NGOs working in the area, they should identify the immediate the future needs of the society and distinguish between the role of Government and the Corporates. These roles have to supplementary and not complimentary. The role areas could be in the fields of health, education, environment etc. Having done this there should be a monitoring Community jointly of NGO, representatives of Community and Corporates.

 Interventions of Business to fulfill Social Responsibility

The business can fulfill the Social Responsibilities through the following measures:1. Make the decisions to commit to Ethics. 2. Recognize that Business is role model by definition, by action and by its values. 3. Assume the responsibility to instill ethical behaviour in the entire business structure. 4. 5. 6. 7. 8. Articulate values. Train Staff. Encourage Open Communication. Be Consistent. Abide by the Laws of the Land.

 ROLE OF NGOS AND INTERNAL AGENCY:

1. They assist Corporates to become humane and prevent dehumanization. 2. They serve as a best means of human communication. 3. They also serve as an effective agency and social control of human behaviour. 4. They exert great influence on the Morale of Employees and other stake holders. 5. They serve as a watchdog. 6. They galvanize workers, concerned citizens and environment activities to force factories not to resort to environmental pollution through disposal of toxic wastes etc. 7. Also they can be behind workers to take legal action against any violation by the company. 8. They can resort to protest, rallies, public meetings, etc. to gather mass support. 9. These days they use websites for public awareness.

 Integrating CSR into Business:

1. Corporates should first believe that their responsibility is to their customers who use their product and services in fully meeting their needs, desires and expectations. 2. Everything they do must be of high quality. 3. They must try to reduce costs. 4. Customers orders must be serviced promptly and accurately. 5. Suppliers and distributors must have an opportunity to make a fair profit. 6. Employees must be considered as human beings, and corporates must respect their dignity and recognize their merit. 7. They must practice the ethics of care perspective, which is characterized by a sense of connection to others, a life of affection and caring for others. 8. Corporates should feel that they are responsible to the community they live, and to the world community in general. 9. They must encourage and promote civic improvement, better health and education. 10. Instead of What I can get, they must believe in What I can give. 11.Stress on duties rather than rights. 12.Corporates must follow Other Oriented approach.

CSR AND SUSTAINABLE DEVELOPMENT

In the Context of Developing Societies CSR is about capacity building for Sustainable Development. Integrating Sustainable Development in Corporate Strategy improves all Corporate performance. It creates positive image and goodwill among the public, earns a special respect among peers, customers, Government agencies, investors and media. All of this go a long way in promoting longterm shareholder value and Sustainable Development. It also creates a sense of loyalty and trust among employees. It also serves as a soothing diversion from the mundane workplace routine and gives workers a feeling of self satisfaction and a meaning to their lives. Infosys, Wipro, Tata Steel, Dr. Reddys Lab, Polaris have integrated philosophy in their corporate culture and earned a big brand name. In Wada, of Thane district, Mumbai, Coca Cola has a bottling plant. It uses rain harvesting techniques to recharge ground water and supply water to people in summer. They have also established water supply system in another village. Some of the corporations, train local people in IT applications and employ them later on.

CSR Measures, indicators & Triple Bottom Line

CSR MEASURES:

Sustainability:

There must be clear linkage between use of

resources and their regeneration. It serves the needs of the society both present and future.

Accountability: It lies in an organization assuming responsibility

for the effect of its action that has impacted the external environment adversely. This will call for the organization compensating for the cost of damages caused by the actions of the organization, and creating the benefits that exceed the costs to all affected stake holders.

Transparency: For Transparency, Organizations must report the

impact of its action to all stake holders truthfully without misleading them in any manner.

 Triple Bottom Line:The triple bottom line (abbreviated as "TBL" or "3BL", and also known as "The Three Pillars. The triple bottom line is made up of:

Social (People):
"People" (human capital) pertains to fair and beneficial business practices toward labour and the community and region in which a corporation conducts its business. A triple bottom line enterprise seeks to benefit many constituencies, not exploit or endanger any group of them.

Environment (Planet):
"Planet" (natural capital) refers to sustainable environmental practices. A TBL company endeavors to benefit the natural order as much as possible or at the least do no harm and curtail environmental impact. A TBL endeavor reduces its ecological footprint by, among other things, carefully managing its consumption of energy and non-renewable and reducing manufacturing waste as well as rendering waste less toxic before disposing of it in a safe and legal manner.

Economic (Profit):
Profit" is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up. It therefore differs from traditional accounting definitions of profit. In the original concept, within a sustainability framework, the "profit" aspect needs to be seen as the real economic benefit enjoyed by the host society. It is the real economic impact the organization has on its economic environment.

Csr at tata steel

The Tata Steel Vision aspires to make it the global steel industry benchmark in Value Creation and Corporate Citizenship. As its operations have expanded to new geographies, the Tata Steel Group has retained a collective focus on the various areas of corporate sustainability that impact people, environment and the society at large. Founded on the philosophy that society is not just another stakeholder in its business, but the prime purpose of it, the Company, across its various operations is committed to making a positive contribution in a number of ways.

As a policy, Tata Steel promotes and encourages economic, social and educational development within its communities while also giving active support to local initiatives. Its mammoth social outreach programme covers the company-managed city of Jamshedpur and over 800 villages around it through upliftment initiatives in the areas of income generation, health and medical care, education, sports, and relief.

Acknowledgment
We are very thankful to everyone who all supported us, for we have completed our project effectively and moreover on time.

We are equally grateful to our teacher Mrs. Geetha Narayan. She gave us moral support and guided us in different matters regarding the topic. She had been very kind and patient while suggesting us the outlines of this project and correcting our doubts. We thank her for her overall support.

Thanking you