The Chinese Firecracker Industry 1.

Evaluate the attractiveness of the industry by using the worksheet on the Five Forces Model. (Worksheet on Industry Structure.doc) 2. Is the fireworks industry a sunset industry i.e. an industry that is so mature that there are very little possible innovations and improvements or an industry still worth being in for the long run? 3. If you were Jerry Yu, and decided to make the investment, what would you do to succeed? 4. If you were asked to provide advise to the Liuyang Firecrackers and the Fireworks Industry Department (i.e. the government), what would you say?

Instruction: o o o o You are to form groups of no more than 2. Answer the questions above. This is a paper over 100 using a letter grade system as defined in the primer/syllabus. Submit this in class on Wednesday, July 17. Late papers will merit a deduction of 10 points per 15 minutes.