we've all seen product placemente at the movies But did you know the first documented case

of a company paying to hve their prod ucet featured in a movie silent film staring Roscoe 'Fatty' Arbuckle The irst film to ever win an Academy Award for best picture also had paid produc t placement Soon the Marx Brothers caught on to the emerging trend In the early 1980s the practice became mainstreamed when Hersheys's paid a milli on dollars to promote their product in Steven Spielberg's new film. Now the floodgates were open to atrocities like this And this...the products crept into our future... Our past And our most "treasured" works Sometimes a product would actually be changed based on the markt in which the fi lm was showing John Hughes was one of the pioneers of using products as central plot points This technique was further developed by Nord Ephron But no one is close to dethroning Adam Sandler as the reigning king of plot-cent ric product placement Though Sandler was given a run for his money by a movie which put a product's na me in its title Of course, there's always the direct approach David Finchr famously bit the hand that fed by showing his film's stars destroyi ng the products of companies which had paid him for placement In 2005 Michael Bay held the record for having the most product placement in a m ovie by having 35 brands pay to be featured in a single film. In 2009 Ba broke his own record by featuring 47 brands in single film. A feat f or which he was given "The Whore Award" by Brand Channel. Can he break it again with Transformers: Dark of the Moon? Place your bets now