Consumer Behavior.

Introduction to C. B. Mktg envoi changed due to digital revolution, enabling 1- customization of products, services and promotional messages, CRM, analysis of data of buying patterns. 2-Consumers got more power than before, bypassing outlets, middlemen. more flow of information 3-Exchange process became more interactive, and instant. 4-Markters construct, update database 5- web impact- use of pdas, scanners, direct mktg, reduction in costs of mass medias. Virtual mkt place- strong brands and competitive differentiations exist? Diversity of c.b. customer, consumer a purchaser may or may nor b a ultimate users Evolving new generation customers-their expectations and satisfactions Needs-wants and demand, life styles changing

 Definition of c.b.- The behavior that consumers display in searching for, purchasing, using , evaluation and disposing products and services that they expect will satisfy their needs scope of c.b.- how, why, what , Available resources-time, money and efforts but constant factor - all consume and lead economic development Business firms to succeed in developing economy- need to understand , why and how, personal, group influences, affecting consumer decisions. Personal consumer end users, and organizational consumer-profit or non-profit to run business. More focus on end users-due to derived demand Concept- Production- focus on availability at affordable price - To Product- focusing quality and performance mktg myopia developed, To Selling-profit thru volume based To- Marketing- consumer oriented-profit thru satisfaction To implement concept- need STP and mktg Mix approach leading to consumer research for strategic mktg .