PROJECT REPORT

Submitted in Partial fulfillment of the requirement for the award of Post Graduate Diploma in Management at Rajagiri Business School

MARKETING STUDY ON TVS APACHE RTR 160

SUBMITTED BY

UNDER THE GUIDANCE OF

MONTH AND YEAR OF SUBMISSION

September, 2013

STUDENT DECLARATION
We hereby declare that the Project work with the title MARKETING STUDY ON TVS APACHE RTR 160 submitted by us for the partial fulfillment for the Degree of Post Graduate Diploma in Management under Rajagiri Business School is our original work and has not been submitted earlier to any other University or Institution for the fulfillment of requirement for any course of study. We also declare that no chapter of this manuscript in whole or in part has been incorporated in this Report from any other work done earlier by others or us. However extracts of any literature which has been used for this Report has been duly acknowledged providing details of such literature in the references.

PLACE: Kerala

NAME:

Arun Chacko Divya Skaria Jithin J Kumar Neethu M Rajan Sachin C

ACKNOWLEDGEMENT

We would like to express our profound gratitude to all those who have been instrumental in the preparation of this Project Report. We wish to place on records, our deep gratitude to Prof. Harish B, a highly esteemed and distinguished guide for his expert advice and help. Lastly, we would like to thank God, and our friends for their constant help and support.

Arun Chacko Divya Skaria Jithin J Kumar Neethu M Rajan Sachin C

CONTENTS

Chapter No.

PARTICULARS

Page No.

1 2 3 4 5 6 7 8 9 10 11

Introduction Industry Overview Company Profile History of Brand Market Statistics Features of Apache RTR 160 Analysis of 4Ps Segmenting Targeting and Positioning SWOT Analysis Competitors of Apache RTR 160 Conclusion Bibliography

1 2 3 6 9 23 25 28 31 34 37 38