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    Social Media and Ophthalmology by Dr Suresh K Pandey and Dr Vidushi Sharma SuVi Eye Institute Kota India. Medical Tourism and Social Media: Medical Treatment Beyond Borders By Vidushi Sharma, MD (AIIMS), FRCS (UK); and Suresh K. Pandey, MS (PGIMER), ASF (USA), Directors, SuVi Eye Institute and Lasik Laser Center, C 13 Talwandi, Kota, Rajasthan. Email:suvieye@gmail.com; Phone 09351412449 The use of social media as a special tool for medical tourism by doctor to reach out more widely and build new relationships and professional associations. These interactions can sometimes reach internationally and help in building bridges across borders in what is increasingly becoming a global village. We all know that technology has undergone a huge revolution in recent times and has also impacted the field of medical education and treatment. The place of big, unwieldy books has been taken over in many instances by slim computers and sleek smartphones. With communication becoming so fast, social media has caught on and has attracted hoards of users all over the world. These sites as well as others help us remain in touch with professional colleagues and stay abreast of the latest developments. With the availability of sophisticated and inexpensive recording and editing devices and software, surgical videos can now be easily made and shared with colleagues through various websites and social media. MEDICAL TOURISM-CONNECTING THROUGH YOUTUBE: Our interest in documentation and sharing eye surgery prompted us to make a YouTube channel dedicated to ophthalmic surgical videos (http://www.youtube.com/user/Drsureshkpandey) which attracted many views (241,882) and subscribers (238). This helped us to make new connections with ophthalmic colleagues, and it was our privilege to have ophthalmologists come over to SuVi Eye Institute & Lasik Laser Center, Kota, India for surgical training from as far away as Azerbaijan, Saudi Arabia, Switzerland and Ireland. Their journey from a distant country to a small Indian city (Kota, Rajasthan) is a testament to the rising influence of social media interactions. TRANSCENDING BORDERS: While connecting with doctors (eye surgeons) from far away is a great experience, the real adventure of social media is in being able to connect with patients and the general public. The medical profession has always moved beyond borders, an example being Doctors Sans Borders and ORBIS aircraft being another glorious example of teaching and medical services beyond borders. MEDICAL TOURISM: A JOURNEY FROM KARACHI TO KOTA: India and Pakistan share a troubled border, despite many efforts for peace. Many patients, especially children, have come over to India from Pakistan to receive medical treatment as well as surgical procedures at some big institutions. However, ours is a story of a Mr Fahim Uddin, a software engineer (working at Orthopedic and Medical Institute) from Karachi, Pakistan, who was a myope and developed cataracts at about 40 years of age. His own Internet search led him through IOL websites, and he decided he wanted a particular multifocal IOL (Tecnis Multifocal IOL, Abbott Medical Optics, USA) that was not available in Pakistan. He then searched for the IOL in India and found many videos we had posted on the implantation of this IOL. He communicated with us through social media, and, after a few interactions, developed so much trust that he decided to come to India for the surgery (Figure 3). He came over on a medical VISA that was issued by Indian embassy in Karachi, Pakistan after thorough scrutiny. He underwent cataract surgery on both eyes with the multifocal IOL of his choice at SuVi Eye Institute, Kota and was extremely happy with the results. He even saw a Bollywood movie (Bol Bachchan) in the theater immediately after surgery and toured the city and was thrilled with the excellent vision he had at both distance and near without glasses, with no significant night vision pr

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    Social Media and Ophthalmology by Dr Suresh K Pandey and Dr Vidushi Sharma SuVi Eye Institute Kota India. Medical Tourism and Social Media: Medical Treatment Beyond Borders By Vidushi Sharma, MD (AIIMS), FRCS (UK); and Suresh K. Pandey, MS (PGIMER), ASF (USA), Directors, SuVi Eye Institute and Lasik Laser Center, C 13 Talwandi, Kota, Rajasthan. Email:suvieye@gmail.com; Phone 09351412449 The use of social media as a special tool for medical tourism by doctor to reach out more widely and build new relationships and professional associations. These interactions can sometimes reach internationally and help in building bridges across borders in what is increasingly becoming a global village. We all know that technology has undergone a huge revolution in recent times and has also impacted the field of medical education and treatment. The place of big, unwieldy books has been taken over in many instances by slim computers and sleek smartphones. With communication becoming so fast, social media has caught on and has attracted hoards of users all over the world. These sites as well as others help us remain in touch with professional colleagues and stay abreast of the latest developments. With the availability of sophisticated and inexpensive recording and editing devices and software, surgical videos can now be easily made and shared with colleagues through various websites and social media. MEDICAL TOURISM-CONNECTING THROUGH YOUTUBE: Our interest in documentation and sharing eye surgery prompted us to make a YouTube channel dedicated to ophthalmic surgical videos (http://www.youtube.com/user/Drsureshkpandey) which attracted many views (241,882) and subscribers (238). This helped us to make new connections with ophthalmic colleagues, and it was our privilege to have ophthalmologists come over to SuVi Eye Institute & Lasik Laser Center, Kota, India for surgical training from as far away as Azerbaijan, Saudi Arabia, Switzerland and Ireland. Their journey from a distant country to a small Indian city (Kota, Rajasthan) is a testament to the rising influence of social media interactions. TRANSCENDING BORDERS: While connecting with doctors (eye surgeons) from far away is a great experience, the real adventure of social media is in being able to connect with patients and the general public. The medical profession has always moved beyond borders, an example being Doctors Sans Borders and ORBIS aircraft being another glorious example of teaching and medical services beyond borders. MEDICAL TOURISM: A JOURNEY FROM KARACHI TO KOTA: India and Pakistan share a troubled border, despite many efforts for peace. Many patients, especially children, have come over to India from Pakistan to receive medical treatment as well as surgical procedures at some big institutions. However, ours is a story of a Mr Fahim Uddin, a software engineer (working at Orthopedic and Medical Institute) from Karachi, Pakistan, who was a myope and developed cataracts at about 40 years of age. His own Internet search led him through IOL websites, and he decided he wanted a particular multifocal IOL (Tecnis Multifocal IOL, Abbott Medical Optics, USA) that was not available in Pakistan. He then searched for the IOL in India and found many videos we had posted on the implantation of this IOL. He communicated with us through social media, and, after a few interactions, developed so much trust that he decided to come to India for the surgery (Figure 3). He came over on a medical VISA that was issued by Indian embassy in Karachi, Pakistan after thorough scrutiny. He underwent cataract surgery on both eyes with the multifocal IOL of his choice at SuVi Eye Institute, Kota and was extremely happy with the results. He even saw a Bollywood movie (Bol Bachchan) in the theater immediately after surgery and toured the city and was thrilled with the excellent vision he had at both distance and near without glasses, with no significant night vision pr

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    Social Media and Ophthalmology by DR Suresh K Pandey and DR Vidushi Sharma SuVi Eye Institute Kota India

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    Dr Suresh K Pandey
    Social Media and Ophthalmology by Dr Suresh K Pandey and Dr Vidushi Sharma SuVi Eye Institute Kota India. Medical Tourism and Social Media: Medical Treatment Beyond Borders By Vidushi Sharma, MD (AIIMS), FRCS (UK); and Suresh K. Pandey, MS (PGIMER), ASF (USA), Directors, SuVi Eye Institute and Lasik Laser Center, C 13 Talwandi, Kota, Rajasthan. Email:suvieye@gmail.com; Phone 09351412449 The use of social media as a special tool for medical tourism by doctor to reach out more widely and build new relationships and professional associations. These interactions can sometimes reach internationally and help in building bridges across borders in what is increasingly becoming a global village. We all know that technology has undergone a huge revolution in recent times and has also impacted the field of medical education and treatment. The place of big, unwieldy books has been taken over in many instances by slim computers and sleek smartphones. With communication becoming so fast, social media has caught on and has attracted hoards of users all over the world. These sites as well as others help us remain in touch with professional colleagues and stay abreast of the latest developments. With the availability of sophisticated and inexpensive recording and editing devices and software, surgical videos can now be easily made and shared with colleagues through various websites and social media. MEDICAL TOURISM-CONNECTING THROUGH YOUTUBE: Our interest in documentation and sharing eye surgery prompted us to make a YouTube channel dedicated to ophthalmic surgical videos (http://www.youtube.com/user/Drsureshkpandey) which attracted many views (241,882) and subscribers (238). This helped us to make new connections with ophthalmic colleagues, and it was our privilege to have ophthalmologists come over to SuVi Eye Institute & Lasik Laser Center, Kota, India for surgical training from as far away as Azerbaijan, Saudi Arabia, Switzerland and Ireland. Their journey from a distant country to a small Indian city (Kota, Rajasthan) is a testament to the rising influence of social media interactions. TRANSCENDING BORDERS: While connecting with doctors (eye surgeons) from far away is a great experience, the real adventure of social media is in being able to connect with patients and the general public. The medical profession has always moved beyond borders, an example being Doctors Sans Borders and ORBIS aircraft being another glorious example of teaching and medical services beyond borders. MEDICAL TOURISM: A JOURNEY FROM KARACHI TO KOTA: India and Pakistan share a troubled border, despite many efforts for peace. Many patients, especially children, have come over to India from Pakistan to receive medical treatment as well as surgical procedures at some big institutions. However, ours is a story of a Mr Fahim Uddin, a software engineer (working at Orthopedic and Medical Institute) from Karachi, Pakistan, who was a myope and developed cataracts at about 40 years of age. His own Internet search led him through IOL websites, and he decided he wanted a particular multifocal IOL (Tecnis Multifocal IOL, Abbott Medical Optics, USA) that was not available in Pakistan. He then searched for the IOL in India and found many videos we had posted on the implantation of this IOL. He communicated with us through social media, and, after a few interactions, developed so much trust that he decided to come to India for the surgery (Figure 3). He came over on a medical VISA that was issued by Indian embassy in Karachi, Pakistan after thorough scrutiny. He underwent cataract surgery on both eyes with the multifocal IOL of his choice at SuVi Eye Institute, Kota and was extremely happy with the results. He even saw a Bollywood movie (Bol Bachchan) in the theater immediately after surgery and toured the city and was thrilled with the excellent vision he had at both distance and near without glasses, with no significant night vision pr

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    IIRSI Conference, New Delhi, Sept.

    7-8, 2013

    Social Media & Ophthalmology


    Dr. Suresh K Pandey,
    MS (Ophthalmology, PGI, CHANDIGARH), Anterior Segment Fellowship (USA) Dr. Vidushi Sharma, MD (Ophthalmology, AIIMS, New Delhi), FRCS (UK)

    SuVi Eye Institute & Lasik Laser Centre KOTA, RAJASTHAN, INDIA Phone + 91 9351412449 Email- suvieye@gmail.com www.suvieye.com www.phacolasiktraining.com

    Social Media & Ophthalmology

    Dr Suresh K Pandey Speaking during IIRSI Conference organized at Le Meridian Hotel, New Delhi, India, Sept. 8, 2013
    Dr. Vidushi, MD, FRCS

    Video on Social Media & Ophthalmology


    http://www.youtube.com/watch?v=SO233GCcLZk

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    What is Social Media?


    A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
    Kaplan, Andreas M. and Michael Haenlein . "Users of the world, unite! The challenges and opportunities of social media," Business Horizons, 2010, 53 (1), 59 68

    Electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
    Federation of State Medical Boards. Model policy guidelines for the appropriate use of social media and social networking in medical practice. April 2012. Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey
    4

    What is Social Media?


    Is a type of online media that expedites conversation as opposed to traditional media, which delivers content, social media allows readers to participate in the creation or development of the content. Ex: Facebook, Twitter, YouTube, LinkedIn

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Major Social Media Sites #s


    Facebook: 1B+ users
    (CNET, Oct 2012)

    YouTube: 1B+ monthly users Twitter: 500M+ users LinkedIn: 200M+ users Google+: 343M+ users

    (YouTube, April 2013)

    (TechCrunch, June 2012)

    (LinkedIn, April 2013)

    (Forbes, December 2012)

    Foursquare: 20M+ users

    (Digital Spy, April 2012)

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Ground Realities
    Social Media is everywhere The way the world accesses information is changing extremely fast Up to us to embrace this technology and use it to our advantage or be a bystander and watch as others control the information/ lack of information about us

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Advertising & Marketing in Medical Practice


    Unhealthy words?? Equation has changed tremendously with the entry of corporate groups in medical (ophthalmic) practice Publish or perish in the academic world ?? Publicize or perish in the corporate world

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Why is Social Media Important for your Practice?


    Patients are looking for medical information
    Patients are searching for doctors

    We need to be in control of the information posted about us.


    Protect our Practices reputation

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Uses for Doctors


    Purely social to stay in touch with family and colleagues Marketing Many medical info, diagnostic and data storage apps latest updated info Dissemination of information
    To public

    To colleagues

    Surgical Videos
    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Role of Social Media to Enhance Patients Visit


    Social Media
    Facebook Twitter, YouTube

    Website

    Optical/Pharmacy Shop Hospital

    LinkedIn
    Snack Appetizer Meal

    Surgery
    Dessert

    The meal of course needs to be wholesome!


    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    FaceBook Practice Page


    Goal: Increase traffic to the Website Highlight activities of the entire practice Doctors link to practice Training Courses, Activity involvement Conferences, CME, social activity, awards etc.

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Social Media: Personal Experience


    Social but of course! Updated info Surgical videos extremely educational Created our own You Tube channel Posted experiences of patients and visitors/ observers

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    YOUTUBE CHANNEL, SUVI EYE INSTITUTE, KOTA, INDIA


    200 videos, 340 subscribers, 300,199 views

    Dr. Vidushi, MD, FRCS

    Selection of Tecnis Toric Video as Editors Choice on EyeTube

    Dr Suresh K Pandey, SuVi Eye Inst. Kota, India

    Dr. Vidushi, MD, FRCS

    Visit of International Fellows to Kota for Training

    Dr Suresh K Pandey, Jan. 16, 2013

    Dr. Vidushi, MD, FRCS

    Sharing Stories on Facebook

    Dr Suresh K Pandey

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Patients from far away great fun

    Karachi (Pakistan) to Kota (India)

    Dr. Vidushi, FRCS Dr. SureshMD, K Pandey

    Visit of an Ophthalmologist from Iraq to India

    Dr. Vidushi, FRCS Dr. SureshMD, K Pandey

    How to integrate?
    If comfortable, set some time at the beginning and the end of the work day Else, have an IT expert with social media skills to oversee all your posts Be prompt in answering queries

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Social Media & Ophthalmology


    Social Media has taken over our lives in the last few years or so, and has tremendous potential to be used as a networking tool. It provides us all a great opportunity to reach across to a wider audience and ophthalmic surgery is specially suited for sharing of surgical techniques and tips.

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Social Media & Ophthalmology

    Social media sites may prove to be just what the doctor (ophthalmologist) ordered to bring about greater interaction and trust among peoples otherwise separated by man made borders.
    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Social Media & Ophthalmology

    Social media sites may prove to be just what the doctor (ophthalmologist) ordered to bring about greater interaction and trust among peoples otherwise separated by man made borders.
    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Conclusions
    If you have a desire to make your presence felt at a wider platform social media is the easiest, inexpensive, most effective strategy Use it to
    Inform patients and community Share knowledge with colleagues Reach a much wider audience and feel connected with the world!

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Conclusions

    It takes twenty years to build a reputation and 5 minutes to ruin it Warren Buffet

    We need to decide who will create our reputation. If we dont create it, then someone else will.

    We need to harness the power of social media to benefit our practice and our patients

    Increase traffic to Website and Clinic

    Relatively low cost to Market and Brand

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    Thank you for your kind attention!

    Vidushi, MD, FRCS Dr. Dr. Suresh K Pandey

    IIRSI Conference, New Delhi, Sept. 7-8, 2013

    Social Media & Ophthalmology


    Dr. Suresh K Pandey,
    MS (Ophthalmology, PGI, CHANDIGARH), Anterior Segment Fellowship (USA) Dr. Vidushi Sharma, MD (Ophthalmology, AIIMS, New Delhi), FRCS (UK)

    SuVi Eye Institute & Lasik Laser Centre KOTA, RAJASTHAN, INDIA Phone + 91 9351412449 Email- suvieye@gmail.com www.suvieye.com www.phacolasiktraining.com

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