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Prepared By, SAURABH .

S 121202112 GROUP :1

Retail

store formats are formats based on the physical store where the vendor interacts with the customer. It is the mix of variables that retailers use to develop their business strategies and constitute the price , transactional convenience and experience.

The

store based retailing is categorized on the basis of :

Ownership
Merchandise

offered

INDEPENDENT RETAILER A CHAIN RETAILER OR A CORPORATE RETAIL CHAIN FRANCHISING Eg: The kfc franchise business opportunities LEASED DEPARTMENT CONSUMER CO-OPERATIVE

Convenience

Store
Store

Departmental Super

Market and Hypermarkets

Specialty

Store

Off-

Price Retailers
Showroom

Catalogue

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