SUBMITTED BY: Brijesh Kishan Vikas Rudra Satyaki Anjali

INTRODUCTION
Pepe Denim a private limited company in Ahmedabad, Gujarat started in 1984 It became Pubic Limited in 1994 In 2011 it had 300 stores throughout the country and 2,00,000 workforce Introduction of new product line

History
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) Established by three brothers: Nitin Shah, Arun Shah, and Milan Shah A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. Their international explorations were launched, first in the United States then Europe, where they quickly became one of the Major Jeans Brands

A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading Brand that is Now Present in Over 100 Countries

Ans

COST SHEET
Working :

Conclusion
PBT of 2011 is higher than PBT of 2010 by 4.25%