General conventions of an album release advertisement.

Includes the different formats of the album, to show the diversity of the product and offer the consumers more choice. .

Date of album release

Album title A central image, often influenced by the genre of the music. Not very often an image of the actual artist. Although fairly discretely placed, a priority on the advertisement.

In my overall research of album release advertisements, I did come across other conventions that do not appear here: Commentary/Reviews. Record label.

Often show the sold out dates of concerts as a marketing strategy, in order to portray that the artist is popular and there is limited tickets available.

Also include website links, as another source of promotion and advertisement.