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  • Brand Mantras: - A Brand Mantra Is An Articulation of The "Heart and Soul" of The Brand

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    Kartik Srikantan
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    A brand mantra is a short three to five word phrase that captures the heart and soul of a brand by articulating its essence and values. For example, Nike's mantra is "Authentic Athletic Performance" and Disney's is "Fun Family Entertainment" as both succinctly express the core of what each brand stands for.

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    Strategic Brand Management

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    A brand mantra is a short three to five word phrase that captures the heart and soul of a brand by articulating its essence and values. For example, Nike's mantra is "Authentic Athletic Performance" and Disney's is "Fun Family Entertainment" as both succinctly express the core of what each brand stands for.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    70 views1 page

    Brand Mantras: - A Brand Mantra Is An Articulation of The "Heart and Soul" of The Brand

    Uploaded by

    Kartik Srikantan
    A brand mantra is a short three to five word phrase that captures the heart and soul of a brand by articulating its essence and values. For example, Nike's mantra is "Authentic Athletic Performance" and Disney's is "Fun Family Entertainment" as both succinctly express the core of what each brand stands for.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Brand Mantras

    A brand mantra is an articulation of the heart and soul of the brand.


    Brand mantras are short three to five word phrases that capture the irrefutable essence or spirit of the brand positioning and brand values.

    Nike
    Authentic Athletic Performance

    Disney
    Fun Family Entertainment

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