Market segmentation of IFB commercial dishwasher

Agenda
Demographics Operating variables Purchasing approaches Situational factors Buyers personal characteristics

Demographics
The industry
Consumer durables

The company size

US$ 250 million

Customer location
Hotels & Restaurants Hospitals

Operating variables
Company technology
Based on German & Italian technology

Customer capabilities
Optimum performance Easy to maintain Durable

Purchasing approaches
Buyer-seller relationship
Quality Maintenance & repairing Warranty & guaranty

General purchasing policies

Modify the procurement communication Educate vendors the purchasing requirement and saving benefit of the product

Purchasing approaches
Purchasing criteria
Online approach Direct approach Get the feature details of the products See the demo of the product Make order

Situational factors
Urgency of order fulfillment
Depend on demand

Product application
Removes stains Effective cleaning Time saving

Size of order
Quantity wise

Buyers personal characteristics

Buyer motivation
Increasing efficiency Cost Saving

Individual perception
Best way to serve customers as well as increase the efficiency of employees

Risk management strategies

Proper maintenance Regular checking of machines

Thank You