Market Summary

Facing forces like regulations in production and trade, technology etc. 100 crore + population in India Milk products Basic source of nutrition

The estimated market size of India by 2015 is given by

SWOT Analysis

Competitors

The trends in competition are as follows a) Mother dairy is strong in NCR region with co-operative roots. b) Parag dairy is a fast growing competitor with a growth rate of 10% c) Nestle is an old player and has future plans in dairy segment. d) HUL is a big player and is financially very strong. e) Britannia is strong in cheese market.

Product Offering

Keys to success
Quality base Simplicity Consistent Humor Evergreen