Launching A New Service

Submitted to: K.Venkateswaran

Submitted by: Amol Wakchaure Nilesh Bodare Jaswant Jangid Ashok Raut Justin Thomas

We are Launching a new service that is

BANGALORE KA DABBEWALA This service is based on the service Of MUMBAICHA DABBEWALA, This service is not new to the world But its new in Bangalore and currently this service Has a great scope and in Future the demand of this service

Will increase.

Healthy khana swasth rehana

SWOT Analysis of Bangalore ka Dabbewala

Strengths :Teamwork , discipline , honesty Low operational cost

Customer satisfaction
Time management

Just in time approach

Delivery by color coding

Weaknesses:Highly dependent upon local Bus service. diversification of members. No fund source. Traffic problem

Opportunities:Tie up with caterers to serve variety of meals , i.e. diet food, Chinese, food for fasting. Opportunity of expansion of service on the routes of Bangalore metro.

Generating revenue by promotion of other brands.

Expanding networks in other cities.

Can offer other services like courier.

Threats:Threats from fast food joints & small restaurants Flexi-timing /work from home culture Food courts at malls/mega structures Catering services offerings Tiffin services

STP Process For Bangalore ka Dabbewala:Segmenting:4 sub collection Point, 1 Main collection Point

Targeting:IT Companies

Electronic city
Government Offices Biotech park College professors

Positioning:Create brand image.

Acquire whole Bangalore area.

Mind set of people for home food.

Distribution Channel :
We are using direct distribution Channel

Home

Service

Customer

Mess

Service

Customer

4 Ps for Bangalore Ka Dabbewala:

Product:1. Features 2. Packaging 3. Warranties

Price:1. Low cost 2. Discount 3. Payment mode

Place:1. Locations

Promotion:1. Advertising

2. Transportation

2. Public relation
3. Direct marketing 4. Website

5. Mobile