Research

Marshal McLuhan was a Canadian philosopher of communication theory his work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and televisions industries. McLuhan is known for the expressions the media is the message and for predicting the World Wide Web almost thirty years before it was invented. Lance Weiler is an American filmmaker and writer, he initially was working as an assistant cameraman and camera operator on large commercial shoots. Weiler wrote a column on digital media-related topics at the Blog Herald, from 2006 to 2007. He is also a regular columnist for filmmaker magazine. In addition to making feature films, Weiler directs commercials and music videos. He often lectures at universities and film societies. 42 Entertainment is an American company based in Pasadena which specializes in creating and producing alternate reality games. The company was founded in 2003 as an independently-owned, creative content and interactive agency. The company started with a nine-person management team and was originally based in Emeryville, California. It produces alternate reality games, including campaigns for Xbox and PS3 titles.