TABLE OF CONTENTS

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CHAPTER 01
1.1 Introduction 1.2 History 1.3 Mission Statement 1.4 Vision Statement 1.5 Objectives of Company 3 1.6 Purpose Value And Principles 4 1.7 Corporate Responsibility 4 1.8 Structure of Organization 4 1.9 Office Location 4 1.10 Number of Employees 4 1.11 Nature of Business 4 1.12 Type of Ownership 1.13 Key Players 1.14 Corporate Information 1.14 Branch Management 4 5 5 5 2 3 3 1

CHAPTER 02
2.1 Company Profile 2.2 Waves Company Products 2.3 Services 2.4 Corporate Culture 2.5 Corporate Clients 2.6 Management Strategies 2.6.1 HRM 2.6.2 Administration 2.6.3 Decision Making 8 10 12 13 13 14 14 14 14

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2.6.4 Total Quality Management 2.6.5 Motivation And Incentive Techniques 2.7 Heirarachy of Waves Company 2.8 Departments of Company 2.8.1 Marketing Department 2.8.2 Main Marketing Strategies and Market Positioning 2.9 Market Mix 2.10 DeprtmentsIn the Organization 2.10.1 Sales Department 2.10.2 After Sales Depaetment 2.11 Overview of Marketing and Sales Department 2.12 Quality Department 2.13 Research and Development Department 2.14 Quality System Department 2.15 Company Quality Policy 2.16 Quality Control Department 2.17 Procurement Department 2.18 Human Resourse Department 2.19 Finance Department 2.20 Production Department Activities Performed By Me

15 15 16 18 18 18 19 21 21 22 23 25 26 26 26 27 27 28 28 29 30

CHAPTER 03
3.1 Industry Analysis 3.1.1 Innovation 3.1.2 Operational Ecellence 3.1.3 Customer Excellence 3,2 Key Success Factors 3.3 Market Share 3.4 Customer Satisfaction 31 31 31 32 32 33 33

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3.5 Innovation 3.6 After Sales Service 3.7 Michael Porter Five Forces Model 3.8 Pestile Analysis 3.9 The BCG Matrix

33 34 35 37 43

CHAPTER 04
4.1 Competitors 4.1.1 Dawlance 4.1.2 Pel 4.1.3 Orient 44 44 45 46

CHAPTER 05
5.1 SWOT Analysis 5.1.1Strenghts 5.1.2Weakness 5.1.3Opportunities 5.1.4Threats 46 46 46 47 47

CHAPTER 06
6.1 Financial Analysis 6.2 Ratios 48 48

Conclusions And Recommendations Referrences