Strategic Management

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Strategic Management

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Chapter 5: The Five Generic Competitive Strategies 1/ A low cost provider strategy: chin lc chi ph thp hn i th cnh tranh

thu ht khch hng 2/ A broad differentiation strategy: chin lc a dng ha sn phm 3/ A focused (market niche) low-cost strategy: tp trung vo phn khc th trng Niche v trin khai chin lc chi ph thp. 4/ A focused (market niche) differentiation strategy: tp trung vo phn khc th trng Niche v trin khai chin lc a dng ha. 5/ A best cost provider strategy

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