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  • Buying Center of Blue Star

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    Ankesh Anand
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    A buying center is a group responsible for major purchase decisions and typically includes initiators who suggest purchases, influencers who provide opinions, deciders who make the final call, buyers who handle contracts, end users, and gatekeepers who control information flow. The Blue Stars Project aims to provide central air conditioning, plumbing, fire fighting, and cold chain solutions for hospitals, hotels, restaurants, airports, residential complexes, banks, and shopping centers.

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    dmu

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    Buying Center of blue star

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    A buying center is a group responsible for major purchase decisions and typically includes initiators who suggest purchases, influencers who provide opinions, deciders who make the final call, buyers who handle contracts, end users, and gatekeepers who control information flow. The Blue Stars Project aims to provide central air conditioning, plumbing, fire fighting, and cold chain solutions for hospitals, hotels, restaurants, airports, residential complexes, banks, and shopping centers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views3 pages

    Buying Center of Blue Star

    Uploaded by

    Ankesh Anand
    A buying center is a group responsible for major purchase decisions and typically includes initiators who suggest purchases, influencers who provide opinions, deciders who make the final call, buyers who handle contracts, end users, and gatekeepers who control information flow. The Blue Stars Project aims to provide central air conditioning, plumbing, fire fighting, and cold chain solutions for hospitals, hotels, restaurants, airports, residential complexes, banks, and shopping centers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Buying center

    A buying center (also known as a decision making unit or DMU) is a group of employees, family members, or members of any type of organization responsible for finalizing major decisions, usually involving a purchase.

    Role of Buying Center Members


    1. Initiators who suggest purchasing a product or service 2. Influencers who try to affect the outcome decision with their opinions 3. Deciders who have the final decision 4. Buyers who are responsible for the contract 5. End users of the item being purchased 6. Gatekeepers who control the flow of information

    Blue Stars Project


    Central Air conditioning Plumbing & Fire Fighting Cold Chain Hospitals, Hotels, Restaurants, Airport terminals, Residential complexes, Banks, and Shopping centers.

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