Innovation Management Breakdown Failure to achieve desired or required returns on investments in new products, services, and business development

leads to a stall point. Innovation Management Breakdown is the second most prevalent barrier to growth in the stall point analysis. Company stall data indicate innovation is a fragile process that can break down in a number of ways including: Curtailed/Inconsistent R&D Funding - Deliberate decision to reduce R&D funding from projectsustaining levels to fund non-growth initiatives or to engineer overall earnings performance Slow Product Development - New product development cycle time fundamentally uncompetitive with leading market practices Over-Decentralized R&D - Allocation of R&D decision making within business structure restricts pursuit of cross-unit opportunities Inability to Set New Standard - Company lacks market inuence necessary to establish a market technology standard for which it has innovative offerings Conict with Core Company Technology - Company resistant to support emerging technologies due to core business cannibalization threat or incompatibility with existing technology investments Failure to Get Paid for Innovation/Over-Innovation - Incorrect perception of market appetite for a new product innovation and the competitive differentiation opportunity it could protably provide Examples can be taken of Nokia, BPL, Onida and 3M who were successful initially but could not innovate and adhere to newer market requirements.