CERTIFICATE This is to certify that the project entitled A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH CHENNAI; is a bonafide work

done by M.NAVEEN KUMAR in partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION to Vels Institute Of Business Administration (Madras University) pallavaram Chennai, Tamilnadu during the year 2007- 2009.

Lecture.Jayalakshmi Faculty Guide

Place: Chennai Date: 30.06.08 Prof. Preetha (Head Of the Department) Submitted to Vaels Institute of Business Administration (Madras University) for the Internship training held from 22.05.08 to 30.06.08

Project Guidance

Head of the Department

DECLARATION

I, M.NAVEEN KUMAR here by, declare that the project report entitled A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH, CHENNAI, has been done by me under the supervision of M.R.LAKSMANAN sales manger of sujatha biotech,chennai and under the able guidance of Lecture. Jayalakshmi, Faculty in charge, Department of Management Studies, VELS INSTITUTE OF BUSINESS ADMINISTRATION (Madras University), Pallavaram and it has not been submitted earlier to any university or any other institution.

( M.NAVEEN KUMAR)
PLACE: CHENNAI DATE: 30.06.08

ACKNOWLEDGEMENTS I wish to express my gratefulness to Mrs Preetha, Head of the Department of Management studies, Vels Institute of Business Administration for his constant guidance during the project. I am extremely indebted to Mr. Laksmanan, Manager, Sales Department, Sujatha Biotech for giving permission to undertake the project work in his organization. It is a great privilege to me to express my sincere thanks to Mrs. Padmini, Asst Manager, Purchase, marketing Department, Sujatha Biotech for his help, cooperation and material support during my project work. Lastly, I have absolutely no words to express my feelings of gratitude to the staff members of marking executives and sales representatives for their full cooperation and valuable suggestions in the completion of my project work.

(M. NAVEEN KUMAR)

A Project On A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH CHENNAI

In partial fulfillment of the requirements for the award of

Master of Business Administration

Submitted by

M.NAVEEN KUMAR

Under the guidance of

Mrs.Jayalakshmi Department of Management Studies

Department of Management Studies Vels Institute of Business Administration CHENNAI

(2007-2009)

PARRYS MARKET SURVEY REGARDING THE NIVARAN90-CANDY Remarks Product Awareness Willing Unwilling Product Available No. of Response 16 14 12 8 Percentage 32 28 24 16

Diagrammatic representation of market survey:

35 30 25 20 15 10 5 0 No.of Response Percentage Product Awareness Willing Unwilling Product Available

Findings from the survey: Lack of ads Lack of distribution Lack of promotional activities Have to develop the marketing strategy

PARRYS MARKET SURVEY REGARDING THE NIVARAN90-cough syrup Remarks Product Awareness Willing Unwilling Product Available No. of Response 35 38 8 40 Percentage 70 76 16 80

Diagrammatic representation of market survey:

90 80 70 60 50 40 30 20 10 0 No.of Response Percentage Product Awareness Willing Unwilling Product Available

Findings from the survey: Product enjoys monopoly in market No proper supply in market No proper distribution and stockiest

T.NAGAR MARKET SURVEY REGARDING THE NIVARAN90-CANDY Remarks Product Awareness Willing Unwilling Product Available No. of Response 15 18 15 8 Percentage 30 36 30 16

Diagrammatic representation of market survey:

Percentage Product Avalibality Unwilling Willing Product Awareness No.of Response

10

15

20

25

30

35

40

Findings in marker survey: Lack of ads Lack of distribution Lack of promotional activities Have to improve the quality of the products (during the survey some said candy is get melted)

T.NAGAR MARKET SURVEY REGARDING THE NIVARAN90-cough syrup Remarks Product Awareness Willing Unwilling Product Available Diagrammatic representation of market survey:
80 70 60 50 40 30 20 10 0 Product Awarenese 40 80 Product Available 38 76

No. of Response 40 35 5 38

Percentage 80 70 10 76

Willing 35 70

Unwilling 5 10

No.of Response Percentage

Findings from the survey: Product enjoys monopoly in market No proper distribution and stockiest

PURASIWALKAM MARKET SURVEY REGARDING THE NIVARAN90-CANDY Remarks Product Awareness Willing Unwilling Product Available Diagrammatic representation of market survey:
40 35 30 25 20 15 10 5 0 Product Awareness Willing Unwilling Product Avalibality No.of Response Percentage

No. of Response 20 15 18 6

Percentage 40 30 36 12

Findings in marker survey: Lack of ads Lack of distribution Lack of promotional activities Have to improve the packing of products(colour , style,)

PURASIWALKAM MARKET SURVEY REGARDING THE NIVARAN90-cough syrup Remarks Product Awareness Willing Unwilling Product Available Diagrammatic representation of market survey:
100 90 80 70 60 50 40 30 20 10 0 Product Awarenese 48 96 Willing 35 70 Unwilling 6 12 Product Available 45 90

No.of Response 48 35 6 45

Percentage 96 70 12 90

No.of Response Percentage

Findings from the survey: Product enjoys monopoly in market No proper distribution and stockiest No innovation in products

VADAPALANI MARKET SURVEY REGARDING THE NIVARAN90-COUGHSYRUP Remarks Product Awareness Willing Unwilling Product Avalibality No.of Response 48 32 4 45 Percentage 96 62 8 90

Diagrammatic representation of market survey:

100 80 60 40 20 0

Product Awareness 48 96

Willing 32 62

Unwilling 4 8

Product Avalibality 45 90

No.of Response Percentage

Findings from the survey: GOOD IN SALES No proper distribution and stockiest No innovation in products

VADAPALANI MARKET SURVEY REGARDING THE NIVARAN90-CANDY

Remarks Product Awarenese Willing Unwilling Product Available No.of Response Percentage

18 15 18 4

36 30 36 8

Diagrammatic representation of market survey:

40 35 30 25 20 15 10 5 0 Product Awarenese 18 36 Product Available 4 8

Willing 15 30

Unwilling 18 36

No.of Response Percentage

Findings in marker survey: Lack of ads Lack of distribution