GII THIU + Edit -> Options -> General -> Unicode : chnh font + C 3 file: SPO (Output), SPV

(Data, Variable), SPS (Syntax) +Syntax: chy theo cu lnh (m syntax t file cn chy) + Ghp file d liu (*): Active sheet: file u tin (+): file m sau new active sheet: file ghp unpair Variable: bin ko ging +Cu trc lnh tnh ton: - Compute: transform -> Compute Variable - Count: transform -> Count Value within cases - Select : Data -> Select cases - Recode: transform -> recode into Different Variabls + Lm sch d liu: - Dng sort adcending - Tm li nhp trng trong cu MA: vo syntax COMPUTE demcaccauc2a=ANY(c2a1,c2a2,c2a3,c2a4,c2a5,c2a6,c2a7,c2a8,c2a9). EXECUTE. *cu lnh tm li dng :cc tr li trong c2b phi l tp con ca c2a if (~any(c2b1, c2a1, c2a2, c2a3, c2a4, c2a5, c2a6, c2a7, c2a8, c2a9) | ~any(c2b2, c2a1, c2a2, c2a3, c2a4, c2a5, c2a6, c2a7, c2a8, c2a9) | ~any(c2b3, c2a1, c2a2, c2a3, c2a4, c2a5, c2a6, c2a7, c2a8, c2a9) ) error=stt. exe. +D liu nh tnh, thang o nh danh, th bc -> dng bng D liu nh lng, thang o t l -> dng s mean, mode, min, max

Thang o khong -> dng c hai cch +Trt t cc tn theo trt t t value ban u +Thang o nh danh th ct cumulative percent ko c ngha + Valid percent: ch m nhng c gi tr + Lp bng 2 bin: t biu hin ct, nhiu hng

=> ko th bin vo ct hoc hng, click vo bin to phn trm hoc total ch : nh chnh li thang o cc bin thch hp: sale (thang o khong v t l), nominal (nh danh), orinal (th bc)

+ lp bng cho cu MA: - gom bin con thnh bin chnh - lp bng cho bin

+Dng lnh Select case tm ra li: Data-> Select case -> if -> nghe =1 & hocvan=2 Data-> Select case -> if ->( nghe =1 |nghe=2)& hocvan=2

THNG K M T Summary Measures

+ Center - Trung bnh nhy cm, phn nh sai nu c nhiu gi tr ngoi l (outlier): nhc im cu Mean VD: Th nghim phng php tng cn, kt qu nh sau: 1; 3; 4; 2; 3; -15 Wt-Ws=A <0 => tng cn trung bnh xA=-1/3 (kg) => PP ko hiu qu Kt lun: ngoi l (oulier) lm sai, lch lc nghi cu trung bnh - Trung v (Me): l gi tr ng gia trong 1 tp sp tng dn VD: 1; 2;3;6;9;10;11 => 6 l trung v 1; 2;3;5; 6;9;10;11 => 5 v 6 l trung v =>trung v = 5,5 1; 2;3;5; 6;9;10;41 => 5 v 6 l trung v =>trung v = 5,5 KL: trung v khng b nh hng bi ngoi l - Mode (Mo): l gi tr xut hin nhiu nht trong 1 tp d liu

VD: Th nghim phng php tng cn, kt qu nh sau: 1; 3; 4; 2; 3; -15 =>Mo =3 kg => nhiu ngi gim dc 3 kg -15;1; 2; 3; 3; 4 => Me: 2,5 kg =>1 n gim trn 2,5kg; 1 n gim di 2,5 kg trung bnh xA=-1/3 (kg) => PP ko hiu qu KL: PP c hiu qu, tin theo s ng Me, Mo => tp d liu c ngoi l.

+ Variation (phn tn): -Phng sai: s2 = {tng (xi - x Trung bnh)}2/n - lch chun: cn bc 2 cu phng sai => b nh hng bi ngoi l (do n dc xem l gi tr trung bnh)

+Boxplot: - T phn v: min Q1 Me Q2 3 VT (n+1)/4 = 2,25 2(n+1)/4=4,5 3(n+1)/4 = 6,75 4 4 5 8 9 10 12 GT Q1 = 4 Q2 = 6,5 Q3 = 9,75 Q3 max

u im cu t phn v - M t phn tn chnh xc hn phng sai - Ch ra chnh xc ngoi l

* Thang o khong biu din c 2 cch: bng v s liu

KIM NH - Gi thuyt nghin c dc chng minh thng qua kim nh thng k VD: cht lng dch v -> lm gia tng s hi lng cu KH CLDV (lin quan n ngi) --> S hi lng CLDV (lin quan n vt cht) --> S hi lng - Kim nh mi quan h gi 2 bin X1 nh lng nh tnh nh lng X2 nh lng nh tnh nh tnh => Hi quy => Chi bnh phng => Anova (3 biu hin tr ln), T.test (2 biu hin)

VD: -Gii tnh (nam, n)-> KQ hc tp (im) T -> L : Anova (3 biu hin tr ln), T.test (2 biu hin) -Gii tnh (nam, n)-> KQ hc tp (xp loi) T->T: chi bnh phng (nh danh + th bc , nh danh + nh danh) -Sing nng (BT, l, sing) -> KQ hc tp (xp loi) T -> T th bc: tauB-tauC -Background (im thi u vo)-> KQ hc tp (im) L -> L : Hi quy

KIM NH MI QUAN H GIA HAI BIN NH TNH - Ho v H1 v hai gi thuyt i nhau - H1 l gi thuyt cn lm sng t, iu ang nghi ngh, Ho l ko c iu g xy ra, bnh thng VD: Ho: =75 (quy trnh sn xut) H1: 75 Ho: >=75 (qung co ng s tht) H1: <75 Nguyn tc: Sig < => bc b Ho v ngc li 1- = 90% : tin cy = 0.1 : mc ngha z = 1.5 => sig = 0.1 tra bng = 1.9 => = 0.05 VD: Ho: gii tnh khng nh hng chuyn chn ngh H1:

sig =0.000 < : bc b Ho Ch : < 20% s co' expected count < 5 : chp nhn

Ch : > 20% s co' expected count < 5 : chp nhn Tranform / recode ino Reference Variable -> value -> chy li chi bnh phng

VD:

H0: N ko co moi quan he voi nhu cau vay TD H1: Dng hm count ghp thnh bin c vay tieu dng hay ko Dng chi bnh phng

VD: Ho: TN ko co mi quan h vi hc vn H1 sig = 0.000 < = 0.05 Gramma = 0.442 > 0 : lin h thun chiu (hc vn cng tt th thu nhp cng cao)

Gramma = 0.442 < 0 : lin h nghch chiu (thu nhp cng cao th cng c t tng tt hn, lc quan) Ch : khai bo gi tr bin t xu sang tt hn

KIM NH MI QUAN H GIA BIN NH TNH V NH LNG nh tnh (2 -> T.Test, 3->Annova) VD: Gii tnh nh hng ti KQHT Ho: nam=nu H1 VD: Datasurvey

VD: H0: phng sai bng nhau => c dng 1 H1: phng sai khc nhau => c dng 2 sig = 0.56 > => chp nhn Ho

-2.17 =< it -nhieu =< -0.63 0.63 =< nhieu - it =< 2.17

=> vo option chnh tin cy VD

VD: Kim nh sing nng c nh hng n KQHT ko Ho: Ms=Mbt=Ml H1: tn ti t nht 1 cp trung bnh khc nhau VD: Kim nh cng hiu cu 3 loi thuc dit mui Ho:Ma=Mb=Mc H1: tn ti t nht 1 cp trung bnh khc nhau

nu tin cy =95% th sig < =>bc b Ho => ta s kim nh s khc nhau gi 3 loi thuc Ho: Ma=Mb H1: MaMb

Ho: Ma=Mc H1: MaMc Ho: Mb=Mc H1: MbMc

d vo sig , ta c: MaMb Ma=Mc Mb=Mc

=> Thuc A dit mui tt nht c mean = 71.14 VD: Kim nh Anova tnh trng hn nhn c nh hng n t l chi tr cho thc phm ko Ho: Mdt=Mc=Mld H1: tn ti t nht 1 cp trung bnh khc nhau

dependent List : nh lng factor: nh tnh

ANOVA Ty le chi cho hang thuc pham trong thu nhap Sum of Squares Between Groups Within Groups Total 3.269 14.136 17.405 df 2 3005 3007 Mean Square 1.635 .005 F 347.477 Sig. .000

sig=0 < => bc b Ho => kim nh su

Multiple Comparisons

endent Variable: Ty le chi cho hang thuc pham trong thu nhap

ey HSD (J) Tinh trang hon nhan Mean Difference (I-J) THAN LY DI DA CO GD DOC THAN DA CO GD DOC THAN LY DI -.058515* -.077939 -.019424
* * * *

nh trang hon nhan

Std. Error

Sig.

95% Confidence Interval Lower Bound Upper Bound -.04960 -.07099 .06743 -.01153 .08489 .02732

.003803 .002963 .003803 .003366 .002963 .003366

.000 .000 .000 .000 .000 .000

-.06743 -.08489 .04960 -.02732 .07099 .01153

.058515 .077939

CO GD

.019424*

e mean difference is significant at the 0.05 level.

l chi cho hng thc phm trong thu nhp: c gia nh > ly d > c thn

VD: kim nh s khc nhau gi thu nhp v 4 nhm chi tiu

ANOVA Thu nhap hang nam (ngan do) Sum of Squares Between Groups 304567.234 df 3 Mean Square 101522.411 F 402.489 Sig. .000

Within Groups Total

736025.488 1040592.722

2918 2921

252.236

Multiple Comparisons Dependent Variable: Thu nhap hang nam (ngan do) Tukey HSD (I) Phan loai KH theo ty le chi cho thuc pham (J) Phan loai KH theo ty le chi cho thuc pham 1%-5% Duoi 1% 5%-10% Tren 10% Duoi 1% 1%-5% 5%-10% Tren 10% Duoi 1% 5%-10% 1%-5% Tren 10% Duoi 1% Tren 10% 1%-5% 5%-10% *. The mean difference is significant at the 0.05 level. Descriptives Thu nhap hang nam (ngan do) N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Lower Bound Duoi 1% 1%-5% 5%-10% Tren 10% Total 116 907 981 918 2922 54.05368 57.25114 49.31410 32.28938 46.61731 21.869179 18.705835 15.503010 11.836405 18.874463 2.030502 .621117 .494973 .390660 .349168 50.03165 56.03214 48.34277 31.52269 45.93267 Upper Bound 58.07572 58.47014 50.28543 33.05607 47.30196 10.724 11.959 9.244 5.758 5.758 98.548 98.601 96.620 83.631 98.601 Minimum Maximum Mean Difference (I-J) -3.197458 4.739578* 21.764304* 3.197458 7.937036* 24.961763* -4.739578* -7.937036* 17.024727* -21.764304* -24.961763* -17.024727* 1.566062 1.559350 1.564998 1.566062 .731588 .743550 1.559350 .731588 .729307 1.564998 .743550 .729307 .173 .013 .000 .173 .000 .000 .013 .000 .000 .000 .000 .000 Std. Error Sig. 95% Confidence Interval Lower Bound -7.22304 .73125 17.74146 -.82812 6.05648 23.05046 -8.74791 -9.81759 15.15003 -25.78715 -26.87307 -18.89942 Upper Bound .82812 8.74791 25.78715 7.22304 9.81759 26.87307 -.73125 -6.05648 18.89942 -17.74146 -23.05046 -15.15003

=> t l chi tr cho thc phm i vi tng nhm nh sau trn 10% l thp nht D 1% v 1%-5% khng khac nhiu

NH GI THANG O Gi tr sn phm (v hnh , h hnh) c nh gi thng qua C V MT c , mt l nhng g con ngi cm nhn

- Cht lng dch v v s hi lng l construct (khi nim) rt v hnh, nhn n thng qua cc bin quan st - Construct (n khi cnh, a khi cnh): mi khi cnh c o bng cc item VD: Gi tr thng hiu theo cm nhn cu khch hng c o lng qua: Nhn bit thng hiu: bit X, c th d dng phn bit vi cc X khc, c th c ng tn, c th nhn bit logo nhanh chng, c th nh logo chnh xc, c th nh nhn ra mu sc c trng Trung thnh thng hiu Cht lng cm nhn Hnh nh thng hiu

perceived value (gi tr cm nhn) literature review - Gi tr cm nhn dch v o to: Gi tr chc nng
Toi tin rang cac nha tuyen dung thch nhan sinh vien tot nghiep t Khoa Kinh te - HTS.

Bang tot nghiep nhan c t Khoa Kinh te -HTS cho phep toi tm c viec lam co lng cao. Bang tot nghiep Khoa Kinh te - HTS se giup toi tm c mot cong viec on nh. Toi tin rang kien thc hoc c tai Khoa KTHTS se cho phep toi thang tien trong s nghiep sau nay. Hoc ai hoc la ieu kien bat buoc e thanh at trong xa hoi

Gi tr hiu bit
Toi hoc c nhieu ieu mi trong cac mon hoc Khoa Kinh te trng HTS Kien thc chuyen mon Khoa Kinh te HTS cung cap lam thoa man mong muon hoc hoi cua toi. Chng trnh hoc cua Khoa KT- HTS a trang b cho toi nhng kien thc chuyen mon phu hp. Tai Khoa KT- HTS, toi a hoc c nhieu ieu ve thc te ch khong ch la ly thuyet suong. Qua trnh hoc tap Khoa KT- HTS a giup toi hoan thien ban than mnh ve nhieu mat.

Gi tr cm xc
Theo toi, xng ang au t bon nam ri e co c tam bang cua Khoa Kinh te HTS. Toi vui la a chon hoc Khoa Kinh te HTS Toi thch hoc chuyen nganh cua toi tai Khoa Kinh te - HTS Toi phat hien ra chuyen nganh cua toi rat thu v. La sinh vien cua Khoa Kinh te - trng HTS khien toi thay t tin.

Gi tr x hi
Toi nhan ra thi gian hoc tap ay tr nen vui hn khi co nhng ngi ban than trong lp. Toi thu v v a gap c nhieu ban be en t nhieu mien que. Cac hoat ong phong trao cua Khoa Kinh te HTS khien cho viec hoc tap cua toi thu v.

Gi tr hnh nh

Toi a nghe ngi ta noi nhng ieu tot ep ve Khoa Kinh te cua Trng HTS. Toi cho rang cac nha tuyen dung co nhng an tng tot ve Khoa Kinh te - HTS Uy tn lau nay cua Khoa Kinh te - HTS a nang cao gia tr tam bang cua toi Danh tieng cua Khoa Kinh te - HTS a co anh hng tot en gia tr tam bang cua toi. Gia nh toi tin rang Khoa Kinh te HTS co chng trnh hoc rat tot.

Gi tr chi ph
Khi so sanh vi mc hoc ph toi ong, toi tin rang Khoa Kinh te a cung cap mot dch vu ao tao tng xng vi hoc ph. Khi xem xet mc hoc ph toi ong, toi tin rang quan he gia chat lng ao tao va hoc ph tai Khoa Kinh te HTS la can oi. Hoc ph toi ong cao hn nhng g Khoa KT thc s cung cap cho toi

- S dng ti liu tham kho tm ra cc bi literatue review nh hng bi lm - Tho lun tay i hoc tho lun nhm tm ra li t vng, thm , hoc bt : phn tch nh tnh - S dng cc bin quan st o lng thang o Cht lng dich v , s hi lng: phn tch nh lng - nh gi thang o: Thang o nghin cu c hai vn chnh cn nh gi l tin cy v tnh gi tri. tin cy o qua Cronbach Anphal. Sau tnh gi tr c o qua phn tch nhn t khm ph EFA. C mt s tnh gi tr khc nhau nh gi tr ni dung, gi tr hi t, gi tr phn bit. EFA o hai gi tr hi t v phn bit. - S dng h s Cronbach Anphal o tin cy theo nguyn tc sau: s dng Cronbach Anphal loi i cc bin quan st (cc item ) ko ph hp theo tiu chun bin no c h s tng quan bin tng (ItemTotal Correlation) < 0.3 th bin s b loi ra khi thang o v tiu chun chp nhn thang o l c Cronbach Anpha t 0.6 tr ln - Khi s dng phn tch nhn t EFA o lng gi tr hi t v phn bit c th nh sau: gi tr hi t th hin qua %phng sai trch v trng s nhn t, c th trng s nhn t cu bin quan st th Xi phi c gi tr cao trn nhn t m Xi l bin o lng v gi tr thp trn cac nhn t m Xi khng c nghi v o lng - Gi tr phn bit th hin qua s lng nhn t rt ra ph hp vi gi thuyt ban ( Nu thang o n hng th ta ko cn phi xt gi tr phn bit) - Ngoi vic kim tra s lng cc nhn t th phi kim tra cc item c chy ln v tr hay ko. V nu item chy sai v tr so vi l thuy th s lm sai gi tr ni dung

* Thang o c chp nhn gi tr hi t khi 1. Tng phng sai trch >= 50% (xem ct Extraction) Vi iu kin l : (tuy nhin hai iu kin ny hu nh khng cn quan trng na') - Ch s KMO>= 0.5. KMO l mt ch tiu dng xem xt s thch hp cu EFA, .50 KMO1 th phn tch nhn t thch hp. Kim nh Barlett xem xt gi thuyt Ho: tng quan gi cc bin khng c tng quan trong tng th. Nu kim nh ny c nghi thng k (sig<.005) th cc bin quan st c tng quan vi nhau trong tng th tc l p dng EFA ph hp. 2. Cc bin nn c trng s (Factor loading )> 0.5. C th: Factor loading>.30 c xem l t mc ti thiu Factor loading>.40 c xem l quan trng Factor loading>.50 c xem l c nghi thc tin VD:

1. 2. 3. 4. 5.

Ti Ti Ti Ti Ti

bit ngn hng X. c th d dng phn bit ngn hng X vi cc ngn hng khc. c th c ng tn ngn hng X. c th nhn bit logo ca ngn hng X mt cch nhanh chng. c th nh mu sc c trng ca ngn hng X.

Reliability Statistics

Cronbach's Alpha .758

N of Items

Cronbach Alpha > 0.6 => chp nhn

Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation Cronbach's Alpha if Item Deleted c1-NB1-Biet NH c2-NB2-Phan biet vi NH khac c3-NB3-oc ung ten NH c4-NB4-Nhan biet logo NH c5-NB5-Nh mau sac NH 16.35 16.57 16.46 16.83 16.85 6.818 6.117 6.225 5.144 5.140 .422 .517 .528 .638 .555 .749 .718 .716 .670 .710

Corrected Item-Total Correlation > 0.3 : ko b bin no khc

Ngn hng X chuyn su v dch v ti chnh - tin t. Ngn hng X c sn phm/dch v rt a dng. Ban lnh o ngn hng X gii qun l. Ngn hng X c thnh tch cao trong lnh vc ngn hng. Ngn hng X rt ng tin cy. Ngn hng X c im giao dch nhiu tnh thnh.

Reliability Statistics Cronbach's Alpha .747 6 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation Cronbach's Alpha if Item Deleted N of Items

c15-HA1-NH chuyen ve DV TCTT c16-HA2-NH co SP DV a dang c17-HA3-Ban lanh ao NH gioi quan ly c18-HA4-NH co thanh tch cao c19-HA5-NH ang tin cay c20-HA6-NH co iem giao dch khap tnh thanh

19.17 19.13 19.50 19.37 19.05 18.75

6.418 6.382 6.041 6.015 6.283 6.934

.431 .475 .597 .568 .521 .327

.726 .714 .680 .687 .701 .752

=> vn ly cc bin nhng s xem xt bin C20 VD2:

Reliability Statistics Cronbach's Alpha .526 5 N of Items

Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation Cronbach's Alpha if Item Deleted GTCN1-Cac nha tuyen dung thich nhan sinh vien khoa KT GTCN2-Bang tot nghiep khoa KT dem lai viec lam luong cao GTCN3-Bang tot nghiep khoa KT dem lai viec lam on dinh GTCN4-Kien thuc hoc duoc tai khoa KT giup thang tien trong su nghiep GTCN5-Hoc DH la dieu kien bat buoi de thanh dat 11.93 5.173 .043 .696 11.69 5.091 .355 .437 11.78 5.009 .382 .422 12.23 4.966 .467 .385 12.28 4.808 .413 .399

=> b bin 5 do Corrected Item-Total Correlation<0.3 Cc cu b b (Corrected Item-Total Correlation<0.3) Hoc ai hoc la ieu kien bat buoc e thanh at trong xa hoi Hoc ph toi ong cao hn nhng g Khoa KT thc s cung cap cho toi Cc cu nghi ng (tuy
Corrected Item-Total Correlation<0.3, nhng nu b n th Cronbach Alpha tng ln )

Gia nh toi tin rang Khoa Kinh te HTS co chng trnh hoc rat tot. Cac hoat ong phong trao cua Khoa Kinh te HTS khien cho viec hoc tap cua toi thu v.

PHN TCH NHN T

VD

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity df Sig. .584 55.275 15 .000

0.5 KMO = 0.584 1: d liu c tng quan tt Sig=0.000 <0.5: bc b Ho Ho: Phn tch nhn t ko ph hp vi d liu H1: Phn tch nhn t ph hp vi d liu

=> c 2 nhn t dc rt ra

Rotated Component Matrixa Component 1 lam trang rang lam rang bong hon lam hoi tho thom tho lam khoe nuu rang lam sach cau rang ngua sau rang Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 3 iterations. .886 .766 .761 .852 .770 .620 2

VD: Ch : d liu 350 tr ln l 0.3

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity df Sig. .897 3263.799 253 .000

Rotated Component Matrixa Component 1 c8-CL3-Thu tuc nhanh gon c12-CL7-NV giai quyet s co kheo leo c11-CL6-NV ap ng tot nhu cau KH .709 .707 .682 2 3 4 5

c9-CL4-Gia ph tng xng chat lng-gia ca c6-CL1-c oi x nh quy khach c14-CL9-Bau khong kh chuyen nghiep c7-CL2-CSVC an toan cho giao dch c13-CL8-iem giao dch tien nghi c4-NB4-Nhan biet logo NH c2-NB2-Phan biet vi NH khac c3-NB3-oc ung ten NH c5-NB5-Nh mau sac NH c1-NB1-Biet NH c17-HA3-Ban lanh ao NH gioi quan ly c18-HA4-NH co thanh tch cao c16-HA2-NH co SP DV a dang c19-HA5-NH ang tin cay c15-HA1-NH chuyen ve DV TCTT c21-TT1-Van ang s dung dv NH X c22-TT2-Se ngh ngay en NH X khi co nhu cau c23-TT3-Se s dung dv NH X lau dai c20-HA6-NH co iem giao dch khap tnh thanh c10-CL5-NV an mac lch s

.678 .602 .593 .509 .448 .794 .697 .672 .667 .587 .717 .697 .676 .506 .430 .797 .702 .369 .564 .619 .373 .577 .319 .449 .408 .343 .373 .446

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations.

KL: Phng sai trch 54.9% S nhn t 5 H s Factoer Loading ko r rng

c19-HA5-NH ang tin cay c15-HA1-NH chuyen ve DV TCTT .506 .430 .449 .408

Ronted: ln xn
c20-HA6-NH co iem giao dch khap tnh thanh c10-CL5-NV an mac lch s

B cu 20

Rotated Component Matrixa

Component 1 c11-CL6-NV ap ng tot nhu cau KH c12-CL7-NV giai quyet s co kheo leo c9-CL4-Gia ph tng xng chat lng-gia ca c8-CL3-Thu tuc nhanh gon c6-CL1-c oi x nh quy khach c14-CL9-Bau khong kh chuyen nghiep c13-CL8-iem giao dch tien nghi c10-CL5-NV an mac lch s c7-CL2-CSVC an toan cho giao dch c17-HA3-Ban lanh ao NH gioi quan ly c18-HA4-NH co thanh tch cao c19-HA5-NH ang tin cay c15-HA1-NH chuyen ve DV TCTT c16-HA2-NH co SP DV a dang c4-NB4-Nhan biet logo NH c2-NB2-Phan biet vi NH khac c3-NB3-oc ung ten NH c5-NB5-Nh mau sac NH c1-NB1-Biet NH c21-TT1-Van ang s dung dv NH X .720 .712 .658 .643 .619 .590 .547 .515 .513 .677 .662 .624 .569 .549 .787 .704 .684 .661 .599 .755 2 3 4

c22-TT2-Se ngh ngay en NH X khi co nhu cau c23-TT3-Se s dung dv NH X lau dai Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations.

.658 .605

KL: Phng sai trch 51.9% S nhn t 4 H s Factoer Loading OK Ronted: OK B cu 23

Total Variance Explained Component Total 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 6.856 2.088 1.293 1.068 1.025 .967 .875 .803 .743 .670 .625 .611 .587 .564 .513 .503 .460 .418 .390 Initial Eigenvalues % of Variance 31.165 9.493 5.876 4.853 4.661 4.397 3.978 3.648 3.376 3.044 2.841 2.777 2.667 2.566 2.330 2.288 2.089 1.901 1.771 Cumulative % 31.165 40.657 46.533 51.386 56.047 60.444 64.422 68.071 71.447 74.491 77.332 80.109 82.776 85.342 87.672 89.960 92.049 93.949 95.720 Extraction Sums of Squared Loadings Total 6.856 2.088 1.293 1.068 1.025 % of Variance 31.165 9.493 5.876 4.853 4.661 Cumulative % 31.165 40.657 46.533 51.386 56.047 Rotation Sums Total 3.697 2.611 2.597 1.747 1.679

% of V

20 21 22

.358 .312 .271

1.628 1.418 1.234

97.349 98.766 100.000

Extraction Method: Principal Component Analysis. Rotated Component Matrixa Component 1 c12-CL7-NV giai quyet s co kheo leo c8-CL3-Thu tuc nhanh gon c11-CL6-NV ap ng tot nhu cau KH c9-CL4-Gia ph tng xng chat lng-gia ca c6-CL1-c oi x nh quy khach c14-CL9-Bau khong kh chuyen nghiep c7-CL2-CSVC an toan cho giao dch c13-CL8-iem giao dch tien nghi c4-NB4-Nhan biet logo NH c2-NB2-Phan biet vi NH khac c5-NB5-Nh mau sac NH c3-NB3-oc ung ten NH c1-NB1-Biet NH c17-HA3-Ban lanh ao NH gioi quan ly c18-HA4-NH co thanh tch cao c16-HA2-NH co SP DV a dang c19-HA5-NH ang tin cay .718 .708 .694 .678 .604 .603 .507 .457 .796 .692 .670 .668 .582 .739 .709 .675 .530 .442 .445 .428 2 3 4 5

c15-HA1-NH chuyen ve DV TCTT c20-HA6-NH co iem giao dch khap tnh thanh c10-CL5-NV an mac lch s c21-TT1-Van ang s dung dv NH X c22-TT2-Se ngh ngay en NH X khi co nhu cau Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations.

.467 .584 .554 .797 .730

Phng sai trch 56% S nhn t 5 H s Factoer Loading ko r Ronted: ln xn B c C20 v C23

Rotated Component Matrixa Component 1 c11-CL6-NV ap ng tot nhu cau KH c12-CL7-NV giai quyet s co kheo leo c9-CL4-Gia ph tng xng chat lng-gia ca c8-CL3-Thu tuc nhanh gon c6-CL1-c oi x nh quy khach c14-CL9-Bau khong kh chuyen nghiep c13-CL8-iem giao dch tien nghi c7-CL2-CSVC an toan cho giao dch .737 .728 .656 .642 .617 .601 .553 .510 2 3 4

c10-CL5-NV an mac lch s c17-HA3-Ban lanh ao NH gioi quan ly c18-HA4-NH co thanh tch cao c19-HA5-NH ang tin cay c15-HA1-NH chuyen ve DV TCTT c16-HA2-NH co SP DV a dang c4-NB4-Nhan biet logo NH c2-NB2-Phan biet vi NH khac c3-NB3-oc ung ten NH c5-NB5-Nh mau sac NH c1-NB1-Biet NH c21-TT1-Van ang s dung dv NH X c22-TT2-Se ngh ngay en NH X khi co nhu cau

.509 .710 .692 .640 .574 .570 .771 .698 .693 .648 .622 .731 .649

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 5 iterations.

KL: Phng sai trch 52.9% S nhn t 4 H s Factoer Loading OK Ronted: OK VD: bng cu hi gi tr cm nhn: b 6.5, a XH3 vo nhm hiu bit Ghi ch: Dng nt score khi phn tch hi quy => tnh t ng GI TR TNG SUM

Tnh tay:

KL: Mi quan h gi kho hc v hnh nh cu trng l c s khc nha, nm cui c gi tr nhn bit v hnh nh nhiu hn nm 2 v nm 3

PHN TCH HI QUY (NH LNG -> NH LNG) HI QUY N PT hi quy: Y= a+bX Gi tr tng th: Y^= o+1X Gi tr c lng (mu): Y^i= Bo+ B1X Gi tr thc t: Yi=Bo+ B1X + e (sai s) VD: dng chiu cao c lng cn nng (X-> Y) VD: file Dien tich - Gia nha

Variables Entered/Removeda Model Variables Entered 1 Dien tich (feet vuong)b Variables Removed . Enter Method

a. Dependent Variable: Gia nha (1000$) b. All requested variables entered.

=> Xc nh bin c lp, bin ph thuc

Model Summary Model R R Square Adjusted R Square 1 .762a .581 .528 Std. Error of the Estimate 41.33032

a. Predictors: (Constant), Dien tich (feet vuong)

=> R2 =58,1% Cng thc: R2 = SSR/SST (ht sai/ tng sai)= (Y^i-Y i)2/(Yi-Yi) 2

Coefficientsa Model Unstandardized Coefficients Standardized Coefficients B 1 (Constant) Dien tich (feet vuong) 98.248 .110 Std. Error 58.033 .033 .762 Beta 1.693 3.329 .129 .010 t Sig.

a. Dependent Variable: Gia nha (1000$)

=> Y^ = 98.248 + 0.11 X => Din tch tng 1 feet vung th gi nh tng 110 $ Kim tra trn tng th , ta phi kim nh gi thuyt Ho : 1 =0 H1 : 1 0 Ta c: sig =0.01 < : bc b Ho => gi X v Y c mi quan h, Din tch tng 1 feet vung th gi nh tng 110 $ ***HI QUY BI: Y^= o + 1X1 + 2X2 + .....+ kXk