Final Plan

Dan Leaf

Fonts
I have chosen two fonts for my products, and I will consistently use them throughout all of my products. I have chosen the font Bambi for my titles on my leaflet and for my slogans on my posters. It is a bold, thick font that will stand out very well. I have chosen the font NightBits for my text and information part of my leaflet, and then just then information part for my posters. This font is really clear, and it can be read easily.

Images
Poster In my posters, I will be using one image that will be quite large. On my one of my ideas, it goes across the whole page. In my leaflet, I am also only using one image. This will be placed on the front page just underneath the main title, and will fill up the majority of that page too. Here is some examples.

Leaflet

Layouts
The layout differs between all three of my products that I am wanting to make. I have my leaflet, and two different posters.
This is what my leaflet layout will look like. Three pages on each side talking about five different things including a front page with a picture. These are my poster layouts, they are pretty similar, apart from the first ones image goes across pretty much the whole poster, whereas the other one doesnt do this.

Products
I am doing three different products. One is a leaflet, and the other two are posters.
This is a mock up of what my leaflets front page is going to look like. Two text boxes, and also an image for the front. It is pretty much the same on the other side, but where the image would be, it is text like the others. This is a mock up of what one of the poster is going to look like. I am a little bit unsure about the other poster, so I might change the layout around a bit.

Colour Scheme

Copy
On my posters, I will be using small amounts of information such as the one in green on the left. It will just be information on what SASH does, and where they do it. They will also have a slogan each such as Before you turn away, put yourself in my place. This will be used to bring the reader in. For my leaflet, it will be a lot more detailed, and will hold information like the one on the bottom left. That information is all about NightStop, but I will also be wanting to use information on how to get in touch, what they have done to make an impact, and also other things like when events are held in the near future.