Treatment for Dont Stop (Nina Nesbitt)

Background on Song/Artist: Nina Nesbitt is a 19 year old Scottish singer-songwriter and guitarist who produces music of the indie genre. Her song Dont Stop is a cover of the song by Fleetwood Mac, released in the 1970s. The song was originally written by Christine Mcvie and peaked at number 3 on the singles chart. The mood behind the song "Don't Stop" reflects Christine McVie's feelings after her separation from Fleetwood Mac's bass guitarist, John McVie, after eight years of marriage. "'Don't Stop' was just a feeling. It just seemed to be a pleasant revelation to have that 'yesterday's gone'," she remembers in The Fleetwood Mac Story. Fleetwood Mac did not produce a video for the single. Ninas cover of the catchy single was released in August 2013 and currently holds a lyric video but does not have an official video starring Nina. Why the song? The song we chose is called Dont Stop by Nina Nesbitt. We chose this because initially, we decided that our artist was going to be female, therefore appealing to us as individuals as well as our wider target audience, which is young women between the ages of 15-30. We thought that the song Dont Stop would be ideal because it is up-beat and supports our artists identity as a young hippy like female singer. Narrative: We are looking to incorporate Goodwins theory into our music video. We are going to ensure that are lyrics relate to the visuals on screen. As the lyrics of the song focus on moving on and not looking back, our video narrative is mainly going to consist of our leader singer, Isabella-Grace having fun with her friends trying to forget about what has happened and shows her trying to move on. However, we are considering our video having some reflective elements such as showing our artist slightly more reserved thinking, perhaps sat at a window. Ultimately, our music video is going to reflect young people moving on in life and continuing to have fun despite what life throws at them. The song is about dealing with the anxieties of change and moving on which is a universal theme, particularly for teenagers who are members of our target audience.

Location: Our plans for the location of our video so far consist of mainly being outdoors, preferably being in an open green space or a wooded area. We have also considered some of the shots to be within an indoor space, for example a bedroom or sitting room. A specific idea would be our artist sitting on a window seat, looking thoughtfully out the window as she plays her guitar. The reason for this is the reflective nature of the lyrics, dont, stop, thinking about tomorrow and dont look back. In terms of the outdoor shots, we have an idea to end the song with a big bonfire, surrounded by a group of approximately 10-15 people drinking, laughing and dancing with sparklers as we feel that the fun, friendship element we are trying to portray will appeal to our target audience, many of whom consider red these things important in life. Mise en Scene: With regards to lighting, we wish to keep this as natural as possible in order to add a realistic sense to our video, especially as we plan for a lot of video to be shot outside. However we may need the use of small lamps in order to highlight our artist, especially indoors as we feel this will enhance her features. As we plan to film the final half of our video when it is dark and outside, we feel that lamps will be necessary in order to illuminate our artists and actors to make sure they are easily recognised within the video. We hope to keep the lighting as natural as possible but we feel artificial is needed to present our artist in the correct way. We are also discussing the possibility of using fairy lights during the darker scenes which will help to illuminate our artists face whilst adding to the overall mise-en-scene. Our music video is going to heavily rely on the use of props in order to portray the fun element of the video. For example, we are going to use sparkles, drinks and lanterns in order to show the group of friends having fun and almost presenting a campfire feel, reinforcing their friendship. We are also going to use props which we feel are relevant to the country / folk genre of our song such as the use of a guitar which we feel is stereotypical of the indie genre, works well with the musicality of the song and again adds to the campfire atmosphere.

Camera Work: Our video is going to be mainly based on our artist, with 75% of the overall shots being mid-shots or close-ups of our artist in order to promote them successfully. The other 25% of shots are going to focus on the mise-en-scene and the partylike atmosphere we are trying to portray. We feel this split of shots will make the video more visually engaging for the audience. There are certain shots we have through about in more detail such as the in the final phase along to the lyrics Dont you look back we plan to have the a long shot of our actors releasing lanterns into the night sky which will symbolise letting their troubles go and leaving the past behind. As the lyrics fade, they will then begin to run in a group away from the camera into an open field representing them moving forward and confronting their future. Another shot we have spoken about in detail is a potential mid-shot taken from a low-angle of our artist sitting on a window ledge playing a guitar looking out of a window which shows her reflecting on the past whilst still promoting our artist. Costume: We want our artist to have a hippy-style feel which is stereotypical to the folk / country genre. We want our artist to be wearing a white flowy style dress. Whilst the cut of the dress will reveal a playful side to our artist, the white will give connotations of purity and innocence which reflects the young age of our artist. In terms of makeup, we would like our artist to appear quite natural (see Nina Nesbitt, bottom right) and this will also be emphasised by the curly natural-looking hair. We also feel that our artists hippy character can be enhanced through her wearing flowers in her hair which reinforces her femininity.