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    Launch the 2010 AXIS awards, and make it famous. Theme must be relevant, unique, and will get talked about. The creative industry itself is probably the most cynical audience. Budget: We don't have one. Work will run before the end of the year.

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    Launch the 2010 AXIS awards, and make it famous. Theme must be relevant, unique, and will get talked about. The creative industry itself is probably the most cynical audience. Budget: We don't have one. Work will run before the end of the year.

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    15 views1 page

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    Uploaded by

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    Launch the 2010 AXIS awards, and make it famous. Theme must be relevant, unique, and will get talked about. The creative industry itself is probably the most cynical audience. Budget: We don't have one. Work will run before the end of the year.

    Copyright:

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    of 1

    Who: Andy Blood, Convener of Judges

    What: ‘AXIS’, the pre-eminent New Zealand Advertising and


    Communications Industry Award show.

    To do: Launch the 2010 AXIS Awards, and make it famous.

    What is required: A call for entry and theme for the 2010
    award show which must be relevant, unique, and will get
    talked about.

    It must work across all possible media: paid, earned,


    created, owned, WOM, etc

    Things to bear in mind: The creative industry itself is


    probably the most cynical audience of the lot.

    Expect to be rubbished.

    Budget: We don’t have one.

    Timing: work will run before the end of the year.

    Disruptive thoughts to andy.blood@tbwawhybin.co.nz

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