3.

Chin lc Phn phi

Cng ty Tn Hip Pht l cng ty dn u v th trng nc gii kht trong nc. T khi thnh lp n nay tri qua gn 20 nm, cng ty khng ngng m rng mng li bn hng v phn phi ca mnh. Ti Vit Nam hin nay, mng li phn phi ca Tn Hip Pht ph u trn khp tnh thnh vi hn 450.000 im bn l, 200 i l. y l mt s thun li, mt th mnh ln c th cnh tranh vi cc sn phm cng tnh nng v li ch. Mc ch ca phn phi Nhm p ng sn phm cho khch hng mt cch ngay tc khc, lin tay (v l sn phm tin li) Nm bt cm nhn v mong mun ca khch hng Cng ty khng th nm bt ht ton b th trng, cc nh phn phi l cnh tay phi h tr tm kim li nhun

Cc knh phn phi: Cng ty s dng knh gin tip phn phi sn phm Tn dng knh c sn nh h thng cc ch, cc nh bn s. Cng ty xy dng h thng phn phi chnh thc phn phi hng rng khp c nc Knh phn phi ca cng ty bao gm knh cp 1, 2, 3.

Tiu ch chn nh phn phi 1. Kh nng ti chnh 2. C quan h kinh doanh 3. C uy tn trn thng trng 4. C nng lc qun l 5. C ngun lc v con ngi trin khai k hoch Quyt nh v im bn T cc kt qu nghin cu tng quan th trng Vit Nam vi c im c th hn 75% trn 82 triu dn sng nng thn, th trng truyn thng bn l phc tp, chim a s, cc c im v khch hng (thi quen tiu dng

i vi sn phm mang tnh cht gii kht v tng lc ca Mini-Vive, a im thng mua), cng ty thit lp cc tiu chun, o to nhn vin bn hng trc tip ti cc a im bn l nhm p ng: Gii thiu trc tip, t vn cc chc nng, li ch ca sn phm mi Thu thp thng tin phn hi v sn phm mi To c s tin li khi mua hng cho khch hng vi th tc nhanh gn, n gin

Quyt nh v bao ph ca knh Cng ty s dng chin lc phn phi i tr: pht trin s lng trung gian phn phi cng nhiu cng tt nhm phn phi rng ri sn phm MiniVive.

4.Chin lc truyn thng

Cng chng mc tiu Khch hng c cng vic i hi mt sc nhiu hoc hay di chuyn v tui t 18 n 35 tui- bao gm nhng ngi tr tui am m du lch v thch chi th thao, nhng ngi a thch s nng ng v s tin li. Gii bo ch, gii ngn lun

Mc tiu truyn thng Gii thiu v nhc nh s c mt ca sn phm mi Mini-Vive a sn phm Mini-Vive vo tm tr ngi tiu dng Tip xc vi khch hng qua cc knh truyn thng vi tn sut cao, u n nhm nhc nh v gi nh lin tc Tip xc vi knh trc tip nhm thu thp phn hi t khch hng

Thng ip truyn thng: Mini-Vive Bn ng hnh linh hot Cng c truyn thng

o Qung co ti im bn: Biu tng Mini- Vive c in trn poster, bao b ngoi sn phm, trn t ri. Ti im bn c cc nhn vin m nhn trch nhim truyn thng v thng tin sn phm. o Qung co truyn hnh: Cng chiu on qung co 30s mang n cc thng ip v thng tin v sn phm mi cho ngi tiu dng mcuj tiu. o Qung co qua Internet: - Thit k trang web ring ca nhn hng gii thiu sn phm - To dng trang x hi mang c tnh nng ng thu thp kin phn hi cng nh to hiu ng lan ta, ng thi tng mc tip xc ca thng hiu vi khch hng. -nh cc poster qung co bt mt trn cc website c lt truy cp khch hng mc tiu ln o Kch thch tiu th: Trng by hng ha ti cc im bn thu ht s ch ca khch hng S dng hnh thc khuyn mi tng km vt dng nh balo, gang tay th thao..

o Quan h cng chng: Xy dng mi quan h tt vi gii truyn thng, gii ngn lun T chc cc s kin, cuc thi lin quan n th thao, du lch nh thc nhu cu ca khch hng thng qua cc cuc hp bo, cc s kin ngoi tri, thc hin cc phng s ngn v cc thc phim cung cp thng tin nhm tng cng s nhn bit thng hiu