Brand Name

Aim:- The brand name should be simple, it

should reflect our core concept & could be easily recalled. Ejays Cindrella And few others Papaia

Contd..
The brand name is unique enough to attract

attention. It elicits a picture or image of the papaya fruit. The brand name conveys : Product attributes:- bio-fresh & natural Personality:- nature-lover, simple living User:- Most likely to be bought by females in the age group of 16-25.

Brand symbol-Logo
Our brand intends to provide people a range of

cosmetic products that are bio-fresh & has more of natural contents. The logo should easily remind people of the brand. So we decided to keep the core ingredient of our product range i.e. picture of the papaya fruit. We have used nature & logo as our brand symbols from amongst non-living characters, animals, nature, pack, things people, monuments & logo.

Color
Orange:- It is a power color. It is one of the

healing colors. It also stimulates enthusiasm and creativity. Lady luck's color is orange. Green: life, learning , growth, money, jealousy, nature, fertility, harmony
White:- is the color of purity. White means

kindness.

Tagline
Where being beautiful is natural Justification:- Beauty products made from

natural extracts of papaya fruit. The tagline states that you do not need beauty products high in chemical content or any cosmetic surgeries to be beautiful.

Brand Ambassador

Marketing mix-Product & Price

Cosmetics Lip gloss Eye pencils Hair Rs. 250 Liquid shampoos 500ml -Rs.500 Rs.150 Hair conditioners 250ml-Rs.375 Skin care (A) Face Cleanser Toner Moisturizer 50ml 100ml 50ml 125 grms 250ml Rs.150 Rs.150 Rs.150

Eye shadows Rs.100 Nail paints Rs.50

Lip balms
Scrub Face wash (B) Body Hand & body lotion Deodorants

Rs.50
Rs.250 Rs.250

50ml Rs.450 75ml Rs.150

Place
TARGET AREAS:-Urban & Semi-urban areas of the

country Medical stores Retail outlets like Pantaloons Lifestyle West Side Health & Glow Beauty Centre Beauty Parlors

Positioning
We are positioning our brand on the bio-

fresh factor. Components of positioning:1. Product class/category: Products falling under our brand name fall into cosmetics & personal care category. 2. Consumer Segmentation (females of 16 yrs of age & above) 3. Consumer Perceptions(perceptual mapping)

Brand Positioning

To become beautiful naturally

16 yrs of age & above

Papaya
Regular/ occasionally Lakme,revlon, avon,oriflame, etc.

Brand Positioning

Why? To become beautiful naturally

For whom? 16 yrs of age & above

Papaya
When? Regular/ occasionally Against whom? Lakme,revlon, avon,oriflame, etc.