1. Tng quan cng ty Caf Trung Nguyn 1.1 Lch s hnh thnh 1.2 Tm nhn v s mnh 1.

3 Cc chng loi sn phm 2. C s l thuyt 2.1 Khi nim nhng quyn 2.2 u v nhc im nhng quyn 2.3 nh hng ca nhng quyn ti h thng phn phi 3. Phn tch mi trng 3.1 SWOT 3.2 Chin lc Marketing Mix (4Ps) 3.2.1 Sn phm 3.2.2 Gi 3.2.3 Phn phi 3.2.4 Chiu th 3.3 nh v 4. Phn tch i th cnh tranh 4.1 Cnh tranh trc tip 4.2 Cnh tranh gin tip 5. Quy trnh nhng quyn ca caf Trung Nguyn 5.1 M hnh tng th quy trnh 5.1.1 Quy trnh mua hng gia nh cung cp v cng ty c nhng quyn 5.1.2 Quy trnh bn hng 5.2 Nhim v ca cc b phn trong cc giai don trung gian 6. Qun l h thng phn phi 6.1 Chnh sch nhng quyn 6.2 Trch nhim ca caf Trung Nguyn 6.3 Trch nhim ca khch hng 7. Nhng kh khn cng ty nhng quyn phi i mt 7.1 a im 7.2 Hng ro thu quan, th tc rm r 7.3 Hnh nh thng hiu 7.4 Suy thoi kinh t, sc mua gim 8. nh gi h thng nhng quyn caf Trung Nguyn 8.1 u im 8.2 Nhc im 8.3 Khc phc 8.4 xut Kin ngh - Nhn xt