Message Sender Receiver Feedback

Two or more persons Two way process Mutual Understanding Personal and Non personal communication Use of words, symbols Continuous process

Basic objective of business Economic activity-to procure man,machine,material and money to produce goods and services

Internal Functions External Functions

Information to Management Makes relevant information available to mgt.-decisions are taken on the basis-growth and progress Information to Employees Task to be performed-accomplishment Reward based Improvement in Morale Providing detailed information-tasks help in morale building Made to feel integral part of business

Job satisfaction Security Productivity profits

Business done with people /group outside the business Satisfy customer need-effective communication

To make Relations with the Suppliers-raw material to be purchased/required/qty. and quality also Sale of Goods and Services-approach prospective customer Report to owner progress of business o To create goodwill for the business

Idea Any message begins with idea-oral/written Message Piece of information/subject matter of communication Sender Driving force to change the behaviour of the receiver

Encoding Conversion of subject matter into symbols/signs Encoding process translates ideas,feelings,opinions into symbols,signs,words,actions,pictures and audio-visual etc.

 Medium and Channel Letter-medium Postal courier service-channel Receiver Responding/acting is done to message Decoding Mental process Understanding the meaning of words and symbols Tranlsation of encoded message into simple understandable language

Feedback Final link in the communication process Interpretation