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Macro view
Global pharmaceutical market
~US$ 1 trillion in 2013, up from US$ 956 billion in 2011
Outlook on Opportunities
Annual global spend is expected to more than double to US$ 70 billion by 2016 from US$ 30 billion in 2012
Expected
Canada 2%
2011
2016
Source : CRISIL Research & Ranbaxy Annual Report 2012
PEST ANALYSIS
P
Political
Each nation has its own system for ensuring safety of distribution for drugs
Economical
Exchange rate Inflation Cost of Capital
High taxation
Social
Working with NGO to spread importance of Health issues
Free medical Camps
Technological
Technological advancement
Automation
Outsourcing