Multimodality A social semiotic approach to contemporary communication Gunther KressMultimodality ‘Gunther Kress's Multimadality is the definitive statement of a social semiotic approach to communication in all its modes and their admixtures from the man who virtually invented the modern form of this field.’ James Paul Gee, Arizona State University, USA “This hook reprasents paradigm shift bayond linguistics and literacy studies as wwe have known them. Yet, for all its path-breaking intellectual innovation and Conceptual profuncity, it contains a disarminaly clear view of meaning-making, ane in which human agency is at the centre.’ Mary Kalantzis, Univesity of llinois at Urbana-Champaign, USA The twenty-first century is awash with evermore mixed and remixed images, writing, layout, sound, gesture, speech and 3D objects. Multimadality looks beyond language and ‘examines these multiple modes of communication and mearing-making. ‘Multimodality: A Social Sermiotic Aporoach to Contemporary Communication represents a long-awaited and much anticipated adcition to the study of multimedality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Muitimodalty deliberately sets out to locate communication inthe everyday, covering topies and issues not usually discussed in books of this kind, from traffic signs to motile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication, He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication stusies will be of interest to advanced undergraduate and postgraduate students in te fields of English language and applied linguistics, media and communication studies and education, Gunther Kress is Professor of Semiotics and Education at the Institute of Education, University of London. His numerous titles include Reading Images (co-author with Thee W) Leeuwen, 2nd edn, 2006), Literacy in the New Media Age (2003), Early Spetiing (1999), Belore Writing (1997) and Learning to Write (1993); all published by Routledge.Multimodality A social semiotic approach to contemporary communication Gunther Kress