Report nhanh th trng Thanh ton online Sep, 2013

Th trng thanh ton online tc l l thanh ton dng internet banking, ATM, credit card thng qua cng thanh ton, bao gm c mobile payment v v in t. Cc s liu bn di ch dnh cho th trng Vit Nam, v l s liu o c, phn tch c lp, c th khc vi cc s liu ca cc bn khc. Theo s liu o c, trung bnh 1 online user 1 nm thanh ton khong $120 (s liu ca Visa cung cp th l $150), trung bnh mi giao dch khong $10.

S giao dch v Gi tr giao dch ca 1 user

25 20 15 Gi tr TB mi giao dch

Lng giao dch/nm/user 10

5 0 2011 2012 2013

Phn tch trn tp hp 16 triu ngi dng TMT trong vng 1 nm tr li y ca VCCorp th ch khong 10% (~1,6 triu) trong s tng tham gia thanh ton online, s cn li l COD (Cash On Delivery) hoc COO (Cash On Office - tc thanh ton ti ca hng, thanh ton trc tip).

Cc hnh thc thanh ton

10%

39%

COD COO Online Payment

51%

V ngnh hng, c ti gn 40% giao dch l mua cc sn phm thi trang hoc lin quan n thi trang, s cn li l thanh ton cho cc dch v du lch, n ung, mua in thoi, laptop v cc vt dng gia nh.

Danh mc ngnh hng mua online nhiu nht

21% 38% Thi trang Du lch m thc 18% Phone, Laptop & Vt dng

Khc
8%

15%

Cc V in t ti Vit Nam sau mt thi gian di vng vy, nay hu ht chuyn hng sang thanh ton topup in thoi, games, th co in thoi, th co games v thanh ton billing (in, nc, cc vin thng, truyn hnh cp) Cc cng thanh ton do ph thanh ton cao nn cc website TMT kh lng p dng c, dn n lng giao dch t nn cc cng thanh ton phi chuyn sang phc v cc cng games (np tin o cho games, mua bn vt phm games) v c ti hn 90% l thanh ton bng th telcos (th co in thoi) Mobile Payment l th trng kh mi m nhng y tim nng v ang c nhiu cng ty p ra l nhng sn phm mi. Hin trn th trng ang c cc big player v mobile payment nh: VNPay, M-Pay (M-Plus), BankPlus (Viettel) v cc ngn hng t a ra sn phm mobile banking ca ring mnh. Cc sn phm mobile payment cng ang a dng ho hn, khng ch cn l SMS v app na m s c thm mobile POS v cc loi v th. * Kt lun: Th trng thanh ton cho games, topup th in thoi, thanh ton bng th co ca telcos vn ang l cu cnh v nui sng cc cng thanh ton, v in t. Thanh ton cho cc website TMT sau ln sng cc website mua hng theo nhm c v ang i xung, ch ln sng mi l cc website bn l, cc dch v gn vi a phng (location-based services) khi m cc loi ph giao dch c iu chnh gim xung. Th trng trong thi gian ti s n nhn cc sn phm mi t mobile payment. _______ Ngun: Tuan Nguyen VCCorp http://note.tuan.vn Cc s liu c o c t thc t ca: SohaPay.com, Enbac.com, Muachung.vn, Rongbay.com, Muare.vn v cc ngun tin khc cung cp. Subscribe E-mail nhn c cc bn tin th trng online mi nht: http://bit.ly/17vljuA