PRESENTATION ON AIRTEL

BY PRITHVI RANJITH VELAVAN

RAGUNATH
PRASANNA KUMAR MOHANA KRISHNAN

BHARTI GROUP
Founded in 1976, by Sunil Bharti Mittal Bharti has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India. Entered telecom business in 1985 Bharti started its telecom services business by launching mobile services in Delhi (India) in 1995.

COMPANIES OF BHARTI GROUP

Bharti Airtel Bharti AXA General Insurance Bharti AXA Life Insurance Bharti Infratel Limited Bharti Realty Limited Bharti Retail Bharti Softbank Holdings Bharti Walmart Beetel Teletech Limited Centum Learning Limited

FieldFresh Foods Pvt. Ltd

Jersey and Guernsey Indus Towers

INTRODUCTION
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.

Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services.

 Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. Airtel is the world's fourth largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013.

Airtel is the 6th most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010.

VISION
By 2015 airtel will be the most loved brand, enriching the lives of millions.

HISTORY
Bharti Tele-Ventures was incorporated on July 7, 1995 & received certificate for commencement of business on January 18, 1996. 1995- Bharti Cellular launched cellular services as "AirTel" in Delhi. 1996- Airtel launched cellular services in Himachal Pradesh. First Indian private fixed-line services launched in Indore in the Madhya Pradesh circle on June 4, 1998.

 Won Techies Award for four consecutive years (1997-2000). On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India. Bharti Airtel Ltd on February 13, 2008 had announced that it has achieved the 60 million customer mark. Airtel digital TV direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in 2008.

On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East Jammu & Kashmir for Rs.122.95 billion. Bharti Airtel wins broadband spectrum in four circles: Maharashtra, Karnataka, Punjab and Kolkata for Rs.33.14 billion.

 On 18 November 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo.

Previous Logo

Current Logo

On 24 January 2011, Airtel announced the launch of its 3G services in India

On 14 March 2011, Bharti Airtel announced the launch of Airtel Broadband TV On 24 October 2012, Bharti Airtel's mobile user base in Africa crosses 60 million.

OWNERSHIP
Sunil Bharti Mittal, born October 23, 1957 is an Indian businessman. He is the chairman and managing director of the Bharti group. The US$5 billion turnover company runs India's largest GSM-based mobile phone service. He is the son of the late Sat Paul (former MP) and Lalitha.

He graduated in 1979 from Punjab University with a Bachelor of Economics and Political Science. His father died of cardiac arrest in 1992.
The son of a politician, Sunil Mittal is from the town of Ludhiana in Punjab. He has built the Bharti group, along with two siblings and became India's largest mobile phone operator in just ten years.

ORGANISATION STRUCTURE

CORPORATE STRUCTURE
Airtel's initial corporate structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different incharges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its corporate hierarchy. The transformed organisational structure has two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments.

 Bharti Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations.

OPERATING COUNTRIES
The Indian Subcontinent: Airtel, in India Airtel Bangladesh, in Bangladesh Airtel Sri Lanka, in Sri Lanka Airtel Africa, which operates in 17 African countries: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.

BUSINESS DIVISIONS
Mobile services
Telemedia services (Fixed line and Broadband etc.,) Digital TV services

Airtel business (Airtel live, Dongle etc.,)

MOBILE SERVICES
Airtel operates in all telecom circles of India. Its network covering approximately 86.6% of the countrys population as of September 2012.
Airtel is the largest operator in rural India with 83.82 million subscribers as of April 2013. Airtel provides mobile services through 2G, 3G, 4G, WIFI, Airtel Money, Smart drive etc.,

AIRTEL 3G
On 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Indian government Rs.122.95 billion (US$1.9 billion) for spectrum in 13 circles, the most amount spent by an operator in that auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir.

Airtel also operates 3G services in Maharashtra & Goa and Kolkata circles through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India.

 On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to launch its 3G services in the country following Tata Docomo and Reliance Communications. On 27 January 2011, Airtel launched 3G in Chennai and Coimbatore in Tamil Nadu.

On 27 July 2011, 3G services were launched in Kerala's 3 largest cities - Kochi, Kozhikode and Thiruvananthapuram.
Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012.

AIRTEL 4G
Airtel paid Rs. 33.1436 billion (US$510 million) for spectrum in 4 circles: Maharashtra, Karnataka, Punjab and Kolkata.

On 10 April 2012, Airtel launched 4G services in Kolkata, becoming the first company in India to offer 4G services.
The Kolkata launch was followed by launches in Bangalore (7 May 2012), Pune (18 October 2012) and Chandigarh, Mohali and Panchkula (25 March 2013). Airtel had 20,000 4G subscribers as of March 2013.

AIRTEL WI-FI
Airtel has plans to launch Wi-Fi services in India. It intends to start offering Wi-Fi services in Delhi NCR, Mumbai and Bangalore in initial phase. All plans will be on secure wireless broadband internet with unlimited usage and will be session or time based. Users can use the service by finding a hotspot, selecting 'airtel Wi-Fi Zone', activating the voucher and then login to start browsing. Airtel intends to partner with establishments to set up hotspots which will be termed Wi-Fi Hangout for an establishment owner and Wi-Fi Partner for the cafe and restaurant owners. Airtel Wi-Fi Partners can offer services at zero investments and can earn commission on every Wi-Fi session sold.

AIRTEL MONEY
Airtel has started a new mCommerce platform called Airtel Money in collaboration with Infosys and Smart Trust. The platform was launched on 5 April 2012, at Infosys' headquarters in Bangalore. Using Airtel Money, users can transfer money, pay bills and perform other financial transactions directly on the mobile phone.

SMARTDRIVE
SmartDrive is navigation app exclusive to Airtel customers.
The app features voice-based turn by turn navigation, real time information update on traffic, approximate time of the travel on the basis of the traffic situation on the various routes and also lets users see their location on the map and plan the journey accordingly. It also suggests the subscriber an alternate route in case of traffic congestion on the normal route. Airtel will offer navigation at Rs.10 per day or Rs.99 per month. Live traffic will be cost Rs.3 per day or Rs.49 per month. It was launched on 12 September 2012. At the time of launch, it was available only in Bangalore, Mumbai and NCR. Services are currently available in Chennai, Pune and Hyderabad.

TELEMEDIA SERVICES
Airtel provides broadband internet access through DSL, fixed line telephone services, etc., Until 18 September 2004, Bharti provided fixed line telephony and broadband services under the Touchtel brand. As of September 2012, Airtel provides Telemedia services to 3.3 million customers in 87 cities. As on 30 November 2012, Airtel had 1.39 million broadband subscribers.

DIGITAL TELEVISION
The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. It started services on 9 October 2008 and had about 7.9 million customers at the end of December 2012.

SUBSCRIBERS BASE
Bharti Airtel has about 275 million subscribers worldwide (July 2013). 232.95 million in India and South Asia and 60 million in Africa as of the end of October 2012 (The numbers include mobile services subscribers in 20 countries, Indian Telemedia services and Digital services subscribers)

 India The Airtel wireless subscriber base according to Telecom Regulatory Authority of India (TRAI) as of July 2013 was: Metros Delhi 9,105,718 Mumbai 3,58,7060 Kolkata 3,606,616 Chennai 3,428,293 "A" Circle

Andhra Pradesh 18,041,904

Gujarat 6,927,459 Karnataka 16,044,964 Maharashtra 9,849,973 Tamil Nadu 10,094,293

 "B" Circle Haryana 2,267,166 Kerala 3,393,868 Madhya Pradesh 9,675,239 Punjab 6,851,338 Rajasthan 14,385,762 Uttar Pradesh (East) 15,105,455 Uttar Pradesh (West) 6,556,052

West Bengal 9,084,371

"C" Circle Assam 3,809,218 Bihar 18,527,460 Himachal Pradesh 1,915,405 Jammu and Kashmir 2,300,268 North East India (excluding Assam) 2,551,134 Orissa 6,696,681

 Airtel is the market leader in India with about 183 million wireless subscribers in India at the end of November 2012. In 2013 Trust Report published by Trust Research Advisory, Airtel is placed as the most trusted mobile operator brand in India.

SWOT ANALYSIS
Strength
Largest cellular service provider in India, with over 164.61 million subscribers at the end of April 2011. Largest Telecom operator in the world with 207.8 million subscribers across 19 countries at the end of 2010. Only Indian operator, with VSNL, that has an international submarine cable. High brand visibility Good customer service

 WEAKNESS
High price tariff Lack of innovative offers & plans

Very high Expenditure for marketing due to lack of innovation

 OPPORTUNITY
Necessary steps to be taken for new offers & plans

 THREADS
Stiff competition from competitors like Aircel, Vodafone etc.,

COMPETITORS

CONCLUSION
While many legacy brands appear to be suffering from the wear and tear of time, Airtel has clearly leveraged its vast reservoir of experience in the Telecom business, focusing on attributes like customer centricity, efficient service and quick response that have added to the brands trust. There is an amazing consistency in the manner in which Airtel has over the years emerged as the countrys top service brand in the Most Trusted Brands survey.

Thank you