INTRODUCTION

Indian matrimonial website, worlds largest matrimonial service

Founder-Anupam Mittal
Pioneered online matrimonial

100 centre across 87 cities in India

Available in mobile apps and internet browsers

Offline mode(extented services to parents through shaadi.com

centre)

Q1)Based on the case, identify the various cultural and social factors that influence the decision of matchmaking through online matrimonial portals.

Cultural Factors: Preethis unacceptable behavior about arrange marriage. Online dating does not enjoy the high user loyalty and

brand premium of matrimonial websites. As per social structure of India, family and friends still have important role to play in online match making. Social Factors: AdMomentux measuring

Q2)What motivated venkat to go for online match making? Identify the cause that trigger him into action. Could there be any deep rooted motives behind the apparent one?

Personal believe (I always wanted to choose my life partner

myself)
Cause Movie- Metro

Motives Venkat believes that matrimonial site offer people a wide

choice of matches across both objective and subjective evaluation.

Q3)What believes did Venkat and preethi hold regarding online matrimonial portals? What was there attitude towards shaadi.com? Why?
Both of them have attitude Strict profile screening system Simplified search technology Why Young generation more inclination towards social

networking site( they signed for a 6 month premium membership)

Q4)What communication factors seem to be reinforcing purchase decision ? Do you think consumers would experience cognitive dissonance after subscribing to shaadi.com? Why?
Maslow Needs Theory

Triggering social needs 6 Cs of happy marriages( Defined by Shaadi.com) Compatibility- A set of interests and values that establishes a common ground between two people Chemistry - Indefinable attributes that make two peoples click' with each other Commitment - An explicit and implicit understanding that both partners are dedicated to making the relationship work Community - A network of family and friends to support and nurture the relationship Communication - An effort to express feelings and share experiences with each other Compassion - A human quality that becomes all the more important for developing a successful

Cognitive Dissonance felt due to lot many of choices

Q5)Why does most communication for online matrimonial portals harp on joint family decision-making? Do you see any attitude change strategies adopted by any of the websites in their communication? Explain

Q3)What believes did Venkat and preethi hold regarding online matrimonial portals? What was there attitude towards shaadi.com? Why?
Both of them have attitude Strict profile screening system Simplified search technology Why Young generation more inclination towards social

networking site( they signed for a 6 month premium membership)

Q3)What believes did Venkat and preethi hold regarding online matrimonial portals? What was there attitude towards shaadi.com? Why?
Both of them have attitude Strict profile screening system Simplified search technology Why Young generation more inclination towards social

networking site( they signed for a 6 month premium membership)