You are on page 1of 3

MC 3510

Political Communication Research Ad Storyboard

Client

Vitter

Title

Fighting for whats right

Concept: This ad promotes Vitter by focusing on his current fight for the No Washington Exempt rule for Congressmen in getting speci al
treatment from Obamacare. Fighting for whats right introduces Vitters legislation and portrays him as a candidate trying to fight against the abuses of the political class in exemptions from Obamacare. The ad uses dark imagery and fear cues to describe Obama and the political class who receives exemption and patriotic, lighter tones when portraying Vitters fight against it.

MC 3510
Political Communication Research Ad Storyboard

Client

Vitter

Title

Fighting for whats right

Concept: This ad promotes Vitter by focusing on his current fight for the No Washington Exempt rule for Congressmen in getting speci al
treatment from Obamacare. Fighting for whats right introduces Vitters legislation and portrays him as a candidate trying to fight against the abuses of the political class in exemptions from Obamacare. The ad uses dark imagery and fear cues to describe Obama and the political class who receives exemption and patriotic, lighter tones when portraying Vitters fight against it.

MC 3510
Political Communication Research Ad Storyboard

Client

Vitter

Title

Fighting for whats right

Concept: This ad promotes Vitter by focusing on his current fight for the No Washington Exempt rule for Congressmen in getting speci al
treatment from Obamacare. Fighting for whats right introduces Vitters legislation and portrays him as a candidate trying to fight against the abuses of the political class in exemptions from Obamacare. The ad uses dark imagery and fear cues to describe Obama and the political class who receives exemption and patriotic, lighter tones when portraying Vitters fight against it.

You might also like