Consumer Behavior

Consumer behavior
The name of my brand is

QMobile

Presented to: Sir Nadeem Iqbal

Presented by: Hammad Magrey 13314 Hafiza Irum 13303

Hammad and irum

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Consumer Behavior

Brand personality:
I the tvc ad of QMobile A600 the company used Aditya roy Kapoor as a new a brand .ambassador in this ad to express the brand personality , because Aditya Roy is celebrity and having a large fan following after his film Aashaqi2. People like his personality and they wanted to be like him in their normal lives, so the started purchase QMobile. People are emarginated after using this brand the imagine that they are looking smart, and up to date like Aditya. QMobile shows tall buildings, expensive cars, private jets etc. which shows the reliability of this brand, intelligence of this brand , as well as the success. This tvc ad also shows the sophistication of this brand . This brand give us improvement very speedily It give us scenes of reliability It makes you feel different from others

It shows that brand is personification of the hero in the ad as they want todeliver that the brand itself speaks about its personality that how good and beautiful is it. And it shows the status as the celebrity shows.

Hammad and irum

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Consumer Behavior
Brand lifestyle:
Qmobile shows in their a600 ad that they are giving a lifestyle of executive class, smart people a the smart size of the mobile and as well as upper middle class because they want to capture the large market share by giving same features of I-phone and Samsung to win their goal at cheaper rates. Speed of the mobile is good according to the demand of people as they have no time to wait for something they just want to get it done as they want. Today people have neat and good lifestyle so they need good things to use in their personal life to show their personality. So Q mobile A600 also enhances the personality and it encourages the lifestyle of people what they want. So it provides a good life style to everyone because its lifestyle is just like others that everyone want to achieve so Q mobile gives this opportunity to maximum people to attain it.

Hammad and irum

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