OBJECTIVE To find out market strategy regarding product and service. Knowledge about the competitive market.

To know the goodwill as demand of the product in worlda Information related to consumer satisfaction and his use PONDS COMPANY PROFILE By 1910, Pond's was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond's company began an ad campaign that would become notorious because of the celebrities involved in it. "Pond's Healing" took a back seat to "Pond's Vanishing Cream", as "Pond's Healing" and "Pond's Cold Cream" would be announced in small print under the "Pond's Vanishing Cream" advertisements. By 1914, mentions of "Pond's Healing" were taken off the ads, and the Pond's company began to advertise "Pond's Vanishing Cream" and "Pond's Cold Cream" together, making sure to explain each cream's different purposes on the new ads. One particular ad line read "Every normal skin needs these two creams". As a result of the new campaign, "Pond's Vanishing Cream" had a 60% increase in sales during 1915, and "Pond's Cold Cream" had a 27% increase. Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond (18001852) in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. The product was named "Golden Treasure", after Theron died, it would be known as "Pond's Extract".

In 1846, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852. The company then moved to Connecticut and later to New York City. In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910. By the twentieth century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its strengths are in Spain, India, Japan and Thailand. Company Growth 1910, Pond's was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond's company began an ad campaign that would become notorious because of the celebrities involved in it. "Pond's Healing" took a back seat to "Pond's Vanishing Cream", as "Pond's Healing" and "Pond's Cold Cream" would be announced in small print under the "Pond's Vanishing Cream" advertisements. 1922, sales of the products had gone down, as many believed that such an easily available product could not perform as well as other, "designer" products. Because of this, the Pond's Company then targeted Royalty, politicians and people of high class stature to become advertisers for the company. In addition, these ads were printed in magazines such as Vogue and others, to give customers a feeling that they really were getting a quality product for a fair price.

1930, During the Depression Era of the 1930s, the company's business slowed down somewhat. However, the Pond's company expanded slowly, adding Face Powder and Angel Face products. Company Products

Face Wipes Ponds Oil Ponds Moisturisers Ponds Cleansers

Introduction Hindustan Unilever Limited (abbreviated toHUL) (BSE: HUL) formerly Hindustan Lever Limited, is Indias largest consumer products company and has an annual turnover of over Rs13,000 crores (calendar year 2007) [1] . It was formed in 1933 as Lever Brothers India Limited andcame into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers,Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.. It is headquartered inMumbai,India a n d has an e mp lo y e e st r e n g t h of over 15,000 e m p lo y e e s and

c o n tr i b u t e s fo r i n d i re c t employment of over 52,000 people. The company was renamed in late June 2007 to HindustanUnilever Limited.In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25years by Business World, one of Indias leading business magazines [2] . The rating was basedon a compilation of the magazines annual survey of Indias Most Reputed Companies over thepast 25 years. HUL is the market leader in Indian consumer products with presence in over 20consumer categories such as Soaps,

Tea, Detergents and Shampoos amongst others with over 700 million Indian consumers using its products. It has over 35 brands. Sixteen of HULs brandsfeatured in the AC NielsenBrand Equity list of 100 Most Trusted Brands Annual Survey (2008) [3] . According to Brand Equity, HUL has the largest number of brands in the Most Trusted Brands List. Its a company that has consistently had the largest number of brands in the Top 50 and inthe Top 10 (with 4 brands).Hindustan Unilever distribution covers over 1 million retails outlets across India directly and itsproducts are available in over 6.3 million outlets in India, i.e. nearly 80% of the retail outlets inIndia. It has 39 factories in the country. Two out of three Indians use the companys productsand HUL products have the largest consumer reach being available in over 80 per cent of consumer homes across India.The Anglo-Dutch companyUnilever owns a majority stake (52%) in Hindustan Unilever Limited.HUL was one of the eight Indian companies to be featured on the Forbes list of Worlds MostReputed companies in 2007

SWOT Analysis 1. Ponds has many good quality products which care for and restore the skins natural balance

2. Ponds range includes Ponds Age Miracle, Flawless White, Perfect Results and White Beauty

3. Products are free from any toxic or mercury content 4. Excellent advertising and branding as Ponds is one of the most recognized brands

5. The packaging of Ponds products are eye-catching, Strength suitable for its target market

1. Most products have limited packaging sizes, which may be inconvenient for some consumers

2. Intense competition in the cosmetics industry from Weakness international brands 1. Expansion of cosmetics industry into semi semi-urban and rural Opportunity areas of the country

2. Targeting audience from all age groups 1. High price for the products can limit potential consumers 2. Cosmetic Care still not a market in rural parts part of the country 3. Availability of cheaper products from other brands in

Threats

the market

Understanding the Tool The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way probably the best-known way of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. The 4Ps are:

Product (or Service) Place Price Promotion

A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service

What does the customer want from the product/service? What needs does it satisfy?

What features does it have to meet these needs?

Are there any features you've missed out? Are you including costly features that the customer won't actually use?

How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below).

Place

Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?

How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?

What do you competitors do, and how can you learn from that and/or differentiate?

Price

What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin?

What discounts should be offered to trade customers, or to other specific segments of your market?

How will your price compare with your competitors?

Promotion

Where and when can you get across your marketing messages to your target market?

Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?

When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?

How do your competitors do their promotions? And how does that influence your choice of promotional activity?

The 4Ps model is just one of many marketing mix lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to optimize your marketing mix. Amongst the other marketing mix models have been developed over the years is Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. Another marketing mix approach is Lauterborn's 4Cs, which presents the elements of the marketing mix from the buyer's, rather than the seller's, perspective. It is

made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In this article, we focus on the 4Ps model as it is the most well-recognized, and contains the core elements of a good marketing mix.

Introduction
- Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over 16,500 workers,[2] whilst also indirectly helping to facilitate the employment of over 65,000 people.[3] The company was renamed in June 2007[dubious Limited.[clarification needed] Lever Brothers first commenced operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5]
discuss]

as Hindustan Unilever