Group members: Nguyen Thi Hong Ngan Nguyen Hong Phuong Linh Phung Duc Long

Coca cola has become one of most recognizable companies in the entire world. Coca cola is now the most popular brand in, not just America, but through out the whole world.

The company's products include Coca Cola, Diet Coke, Coke Zero, Sprite, Fanta, Ocean Spray, Capri-Sun, Chaudfontaine, Schweppes Abbey Well, Monster and Relentless.

New Coke was born in 1985. New Coke is sweet and quieter than traditional Coke.

Depend on its products and sizes. The price is reasonable. Cheaper when it is on sale.

The company promotes from the start in an effective manner to ensure that customers remained attracted to product. Some channels including television, radio, internet and billboard are used to promote the product.

New Coke was produced in 1985. New Coke is sweet and quieter than traditional Coke.

Depend on its products and sizes. The price is resonable Cheaper when it is on sale

The company promotes from the start in an effective manner to ensure that New Coke can attract customers. Some channels including television, radio, internet and billboard are used to promote the product.

They tested on few thousands of people in few town in US $4 million to compare the sweeter taste of New Coke versus Pepsi and old Coke performing 200,000 blind taste tests, it was concluded that: _New coke preferred to Old Coke and Pepsi

70% 60%

53% 52% 51% 50%

50%
40% 30% 20% 10% 0%

new coke clasical coke

new coke pepsi

49%
48% 47% 46%

They researched flavors but forgot the feeling of the consumers Representing for the American The symbol of traditional coke contained great significance for many people even greater than it tastes

Ignore the other intangible factors: the name, the history, packing, image of the traditional coke