SALESMANSHIP

Now go out and sell!

AHIR YOGESH M. ROLL NO.01 (MARKETING)

STRUCTURE
Introduction Features of salesmanship Importance Qualities of a successful salesmanship

Advertising vs. Salesmanship

Introduction
Selling is one of the most important marketing activities in most

organizations. The scope for selling has increase substantially during the
past few decades due to growth in the trade and industry. Persuasive selling skills are being used not only by organizations whose objective is to earn

profit but also by non-profit organizations because of this varied nature of

the selling jobs professional selling has developed into a specialized area of management. Recognizing its scope significance and importance specialized salesmanship course is designed.

Features of salesmanship
a. Salesmanship involves persuasion of customers b. Salesmanship involves winning buyers

confidence
c. Salesmanship involves providing information d. Salesmanship aims at mutual benefit

Importance of salesmanship
a. Benefits to Consumers b. Benefits to Businessman c. Benefits to Society

Qualities of a successful salesmanship

a. Physical Attributes b. Mental Attributes c. Social Attributes

d. Vocational Attributes

Advertising vs. Salesmanship

Thank You