YOUR PROFIT POTENTIAL

Without doubt we can say that the level of success and therefore the amount of prot you will be able to generate from running your own Energy Saving Business is limited only by your imagination and ability. It is based almost entirely on the level of focused activity within your new business, which means if you are willing to put the effort in the results will surely follow. As an Enigin distributor you will have the immediate opportunity to enjoy income from various sources as you implement each stage of the EnergyMaps Formula. For a detailed explanation of this unique approach to energy management please follow this link: http://enigin.com/about/our-approach/the-enigin-solution

To summarize the three key income sources: A. The provision of the Eniscope Real Time Energy Management System Making it easy for people to buy from you B. The supply of Energy Saving Products Saving up to 85% on individual applications and up to 40% across an entire organization C. Prot from the renewable energy boom by providing exactly what this sector so desperately needs right now In predicting your cash ow and prot potential you need to determine the type of business you would like to own and run. Do you want a business that rests to a large extent on your own efforts with you operating as a Specialist Energy Consultant, or do you wish to build a more substantial business that in the fullness of time could begin to generate much higher levels of prots for you even if you are away from the ofce. That is a decision you need to make, and either way we will help you get started.

First, lets consider the level of prot you can make from supplying some of our exceptional Energy Saving Products: In broad terms when you purchase energy saving products from us you will normally invoice your client for twice the wholesale cost. (i.e. you buy say for $1,000 and sell for $2,000) Installation costs are charged as an extra to your customer but presented as one invoice total. In effect offering your client a turn-key solution. Most products can be purchased online via ECOS, the Enigin Collateral Ordering System, and they are dispatched via carrier from our capacious warehouse facilities normally within 48 hours. Lets look at an example of how a typical proposal would be presented and how nancially attractive it would be to your potential customer. In a typical scenario; a customer with, say, a $50,000 per annum energy bill (thats $100,000 over 2 years) looking to save 40% would have $40,000 readily available to spend on energy saving solutions and still be able to enjoy a two year pay-back, which is an extremely attractive 50% return on their investment!

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY

In some instances a customer with a large facility or several sites may choose to embark on a full- scale rollout program involving hundreds of individual products across their facilities. In other words these are not one-off sales, rather you can develop a long-term relationship with your clients as you continue to provide them with cost effective solutions across numerous varied applications via our constantly expanding range of innovative products.

Case Study
To give you an idea of how lucrative selling Energy Saving Technology can be I wanted to share a personal example:

I made $1.1 million from one sale! Within the rst year of launching an intelligent single phase motor controller I sold over 4000 units to a chain of convenience stores in the UK. The rollout program took nearly a year but I would receive a substantial cheque every month. In the end I pocketed just over $1 million and my customer enjoyed savings of 20% and a two-year payback. Denitely a win-win! I look forward to showing you how I did it in the Mindshare training programme.
I. A. B. Wrigley FRSA. Managing Director Enign PLC.

There is even the opportunity for Original Equipment Manufacturers to incorporate these technologies at the manufacturing stage, which you could benet from indenitely. Several of our distributors benet from a contract leasing arrangement whereby you can now spread the cost of the investment for your clients over a number of years, thereby removing the need for them to nd any capital up-front, because the saving generated each month will cover the payments for the equipment. The good news is YOU get paid for the full installation at the outset so you dont have any issues with cash ow.

Now lets look at another immediate and readily achievable source of prot that could be realized from Eniscope:
Apart from generating signicant prot levels immediately, Eniscope can also provide you with the perfect sales platform for your customers to keep buying more products from you... in volume.

How does this work?

From practical experience with our own customers and those of our existing distributors we know for sure that Eniscope by itself can lead to substantial energy savings for your customer...we target 10-20%... but in some cases we have achieved much more even over 40%. Additionally, once you have installed Eniscope, everything you do will be transparent giving the customer huge levels of condence to spend more money with you later. Remember, Eniscope makes the invisible (energy leaks) now visible.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY

Lets consider how the numbers could work on a typical sale.

Thinking about an example of a small customer... the cost of the basic Eniscope system comprising of one Hub and two Meters would retail at circa $7600. However, in our experience most businesses opt for a Pay-As-YouSave plan at a miserly cost of $350 (rates will vary) per month which makes it so affordable and convenient for them. Remember, with leasing YOU get paid in full as soon as Eniscope is installed. Now... just consider how nancially attractive this could be for you and your customer. By having full control of their energy consumption and following our systematic no cost energy saving strategies, 10%-20% savings could be immediately achieved and easily proved before they even begin to look at additional load side energy saving products. This means that if they were to save a modest projection of say; 15% of their energy bill from day one (at $50,000 per annum = $7,500 per annum prot increase) and offsetting this against the cost of Eniscope at $350 per month on lease would mean - the Eniscope system is costing them nothing! In fact, it generates positive cash ow from day one.

Now, how much can you make?

Working on the same example as above, the cost of the Eniscope solution, including both the hardware, software, installation and commissioning is normally less than 50% of the sales value which means you get to keep at least 50% of the income each time. In doing your calculations and initial business plan remember that Eniscope is exactly what customers need right now to get control of their Energy costs and save money. Furthermore, it will also put in place the evidence they need to demonstrate their personal Carbon Footprint reduction program, which is already winning some of our clients new business through an improved green image. For these and other compelling reasons, in our own experience with Eniscope when we have approached companies directly for test marketing purposes, approximately 40% of the decision makers weve presented to so far, with a viable energy spend, placed the order with the consultant there and then! Now... how many Eniscope systems can you expect to invoice each week? That will depend of course on how active you are and the type and size of business you wish to develop. The following illustrations might help you to predict your earning potential from Eniscope alone: RRP Eniscope to customer $7,600 The average amount you pay Enigin $2,500 Gross margin to distributor on each sale (less installation costs) $5,100 On your own 2 sales per month You and a Partner - 1 sale per week each 5 person sales team - 1 sale per week each $122,400 gross prot p/a $530,400 gross prot p/a $1,326,000 gross prot p/a

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY

You will of course have some costs related to the above including installation via a qualied electrical engineer who can be either employed directly or sub-contracted by you. And remember... these are basic Eniscope systems for small to medium sized businesses, whereas some of your larger clients will almost certainly require multiple systems (some in double gures) to cater for their needs. In addition this income is realized BEFORE you even offer to install any of our load side energy saving products where there is the very real potential for numerous major installations. Given that you are already providing an invaluable service - and developing a close relationship - imagine how likely it is they will go on to spend more money with you.

Finally, lets look at the opportunity for you to prot from the renewable energy boom that is occurring in the public and corporate sectors:There is something about renewable energy that res the imagination. The idea of becoming self-sufcient, releasing yourself from the grip of the greedy energy companies and fully realizing the benets of the free energy that surrounds you (be it solar, wind, hydro etc.) is very appealing. Unsurprisingly, many organizations are making a commitment to renewable energy but we are nding they are faced with two signicant problems following the installation: 1. Independently verifying the performance of their equipment 2. Educating and/or promoting the value of their investment Eniscope Renewable, a new feature of our Real-time Energy Management System, solves both problems. Firstly, you dont have to rely on the inaccessible and complicated performance data that comes as standard with many renewable systems. Eniscope Renewable provides class-leading, independent measurement of the usable energy being generated by the renewable technology and delivers that information over the web in an easy to understand format. Secondly, a renewable investment and its benets dont need to be hidden on the roof (e.g. Solar Panels) or in the Accounts Department (e.g. Reduced Bills/Rebates). Eniscope Renewable can power a Real-time Renewable Energy Display with dynamic graphics and beautifully designed, customizable info-panels that allow users to educate their buildings occupants on the benets of renewable technology AND promote their green credentials to visitors, customers and investors.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY

In addition to the obvious prot potential from existing users, particularly schools and public authorities, Eniscope Renewable opens the door to lucrative third party agreements with renewable technology providers who are desperate to differentiate themselves from their competitors and add value to their offering. Important note... no one can or should predict your earning potential for you. These examples are for illustrative purposes only. Your actual earning potential will vary depending on factors such as your territory, your clients, what you elect to charge for your services and, signicantly, the amount of effort you put in. In order to run a more ambitious business you will of course require additional support staff but remember you have an enormously powerful business management tool in Nucleus to help you grow your new business... not to mention the awesome Knowledge Base 24/7/365 which also boasts the fast response enquiry system. At the same time many individuals prefer to keep their business small and more manageable some even choosing to work from a well equipped home based ofce. This can still be equally fullling and provide a healthy income opportunity. The important thing is... you get to make the decision, you can start small if you wish and expand your business later... the choice is all yours!

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY