PRODUCT DESIGN

COMPILED BY
RAKESH
ANANT GUPTA
ITIKA SOOD
RICHA GUPTA
DHEERAJ
 what marketing
Product Design described

What the Customer

wanted

What Engineering designed

“British Airways club world
class seats”

v British airways club word seating changed the game

for business class, offering seats that fold out
completely flat. The clever arrangement in the cabin
(alternately facing towards forwards and backwards)
allowed the max passenger density while still
permitting there transformation into completely
horizontal beds.
DEFINITION

v Design can be defined as the process of

idea generation, concept development,
testing and manufacturing or
implementation of a product .
v Product design is an integral part of the
process of developing the product
HOW DO GOOD IDEAS
BECOME MARKETABLE

v THROGH PRODUCT DESIGNING….

v Product design is crucial to anyone
involved in the manufacture and
marketing of physical products.
v A well-conceived product will sell
more, increase market share and
builds reputation of the firm.
Why is it important?
v One of the basics of the importance of
design is for differentiation of products or
services.
v Design is important because it organizes
and makes information/resources/assets
(both physical and intellectual) usable.
v It is important because it is a Human
Endeavour.
v Is the purpose of communicating some type
of message/idea/ information.
What does it take?
KEY ASPECTS
v FUNCTIONALITY: Talks about the performance
and function of the product and the impact which
design has on its performance.

v ESTHETIC APPEAL:Purchase design of a product

is based on its visual /esthetic appeal.eg: Crafts

v EASE OF PRODUCTION : It describes how easily

your product can be produced so as to increase
sales volume.
CONTD…
v QUALITY OF FINISHING : During the
design and manufacturing process it is
important to consider the best finishing
possible as it impacts product durability and
customer appeal.

v SAFETY STANDARDS : Product safety is

also important when reviewing design.
There are many standards now applicable
(ranging from FDA regulations to EU
Directives) that have to be taken into
CONTD….
v PRODUCT PERFORMANCE :
Performance here is defined as how long
the product lasts in its use, ensuring the
components do not breakdown or break-
up. Durability is also defined under
product performance
FJR 1300
Yamaha’s new Touring bike approach!
FJR 1300 v/s kj 900
Current bikes have many limitations

ei g ht
tw m
Ligh dynanis
and

n ction
gf u
r i n
tou
- Riding position Full - Very heavy and big
- Wind protection - Not easy to ride or park
- Passenger & Luggages - Somehow boring
FJR 1300
Yamaha’s new Touring bike approach!

ei g ht
tw m
Ligh dynanis
and

n ction
gf u
r i n
tou
Full
FJR 1300
Full touring function
in every detail

•25L fuel tank for long range

•Steel fuel tank

for magnetic tank bags

•Comprehensive dashboard

•Hazard lights
FJR 1300
Full touring function

•Electrically adjustable
windscreen
For different conditions
For different rider size
120 mm range
FJR 1300
Full touring function
in every detail
Operated by
Completely Ignition key Colour-
developed coordinated
with the bike
itself
Optional inner
bags

Fully
integrated Enable
design helmet
storage
No hardware
required, direct
fitting on the bike
FJR 1300
Yamaha’s new Touring bike approach!

Light Weight

•Aluminum Frame
•Modern engine, newly developed
•Aluminum rear frame

•Full Aluminum Swingarm

FJR 1300 XJ 900

•Dry weight 237 kg! 239 kg

FJR 1300
Yamaha’s new Touring bike approach!

Superior engine

•Electronic Fuel Injection

•3-way catalyser

•Additional air induction

Result:
Emissions well below
future EU-2 level
FJR 1300
Yamaha’s new Touring bike approach!

r i n g!
t o Tou
m e nt
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a m aha
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