My Pepsi My Way

MULTIPLE BRANDING Marketing of two or more mutually competing products under different brand names by the same company. Motive may be that the company wishes to create internal competition to promote efficiency, or to differentiate its offering to different market segments, or to get maximum mileage out of established brands that it has acquired.

Refresca tu Mundo

When a company has achieved a dominant market share, multibrand strategy may be its only option for increasing sales still further without sacrificing profitability

Pepsi Colas in India

Pepsi 7up Mountain Dew Pepsi A-ha

Multiple Brands outside India

Pepsi 'Edge Pepsi Max Crystal Pepsi Pepsi Fresh Pepsi Shiso Pepsi Blue Pepsi Blue Hawaii Pepsi Fire Pepsi Gold Pepsi Green Pepsi Ice Pepsi Jazz Pepsi Red Pepsi Si Pepsi Twist Mojito Pepsi Twisto

 DISADVANTAGES.. Offering multiple choices often leaves the buyer confused. In a multi-brand setup its also difficult for a retailer to recommend a brand to the customer because that would amount to underselling the other brands.

Another disadvantage of multi-brand retail is that not only do retailers face tough competition if other retailers start their own stores in the neighborhood, but they also receive fewer benefits from vendors. Sometime vendors tend to focus more on their exclusive partners and also tend to give better benefits, support and deals to them than a multi-brand retail partner.