Designers: Nick Poist and Josh White Product Name: Quick Feed Target Consumer: Our target consumer

will be households with pet owners in the !" Design !peci#ications: Customer Needs. The product should store at least 10 lbs of food for any size dog so it wont have to be refilled often. Performance. The product must be able to dispense an ad ustable amount of food consistently every time. Target Cost. The product should cost under !"0 to be affordable as a result of our survey. #ize and $eight. The product should be no bigger than 1%&1%&%0 to save space and weigh less than 10 lbs unloaded to ma'e it easier to transport. (esthetics. The product should have a neutral color in order to blend in with surroundings. )aterials. The bowl should be made out of metal in order to reduce the amount of bacteria. The reservoir should be made out of plastic so it would be lightweight. #afety and *egal +ssues. The product should not have sharp corners to protect the pet from getting hurt. ,rgonomics. The product should be easy to operate. -perating ,nvironment. This product could be operated anywhere. .lobal ,nvironment. This product will not have any harmful to&ins. +t can be thrown away or recycled. #ervice *ife. The product should last at least two years for the owner to get their moneys worth. Product *ife. The product will have a yearlong product life so that research can be done on improvement for the ne&t one. /urability and )aintenance. The product should resist damage from pets. +t should be easy to clean and maintain to prevent bacteria. o The food reservoir and bowl must be easy to clean. o The product should be cleaned wee'ly. o No tools will be re0uired. o No replacement parts will be re0uired.