Cm nang SEO cho Newbie 2013

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Li ni u
Cho cc bn, Tri qua qu trnh 1.5 nm lm SEO, vi mt s kin thc tch ly c ca mnh, tuy khng ni l qu Pro ^^ v sau khi nh gi thy nhng cun E-book hin nay nh ca SEOMoz, Vit Mozvv a phn cng khng i su vo qui trnh lm SEO (mnh khng nh gi l d nh), cc kin thc rt chung chung, v th rt kh cc bn hnh dung c quy trnh SEO l nh th no? Cc bc thc hin ra sao? Cn nhng cng c g? Thng th nhng vn mnh nu trn ch c i hc cc trung tm th mi c hng dn chi tit. V l do bn quyn ca cc trung tm SEO nn mnh khng th chia s, nn mnh quyt nh ra cun Ebook chia s vi mi ngi n. Vi cm nang ny s hng dn cho ngi mi bt u lm SEO cn chun b nhng g bc vo Th gii SEO, tng bc thc hin SEO ra sao? v y l ln u mnh vit sch nn khng trnh khi sai st, mong cc bn thng cm v ng h. Cun cm nang ny gi tng: Cc bn trong Facebook Group Hi SEO Pro UIT. Cc anh ch em SEO ca trng i hc Cng ngh Thng tin HQG TP.HCM. Cc anh ch em cng ng SEO Vit Nam.

Hi vng cun cm nang ny s gip ch nhiu cho anh ch em mi bc vo th gii SEO. Trn trng, t Trn

Cm nang gm cc phn sau: Phn I: Cc kin thc i vi dn SEO v cc cng c cn cho SEO. Phn II: Nghin cu t kha Phn III: On-page Phn IV: Off-page (Links Building) Phn V: Tng Kt

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Phn I: Cc kin thc i vi dn SEO v hng dn ci t cc cng c seo.
1. Kin thc i vi dn SEO Mt cu hi c t ra l dn SEO cn chun b nhng kin thc g khi hc lm SEO? Tht ra m ni, khi bc vo th gii SEO th cng khng cn kin thc g nhiu. Vi kinh nghim ca mnh th nn bit nhng nhng th sau y:

T
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h nht, nm r cc thut ng trong SEO, ng nhin l thut ng rt rng, v mnh s cp trong sut qu trnh hng dn cc bn SEO. Sau y mnh xin lit k mt s

thut ng gii SEO hay dng. SEO: Search Engine Optimization Ti u ha website cho cc cng c tm kim. SEM: Search Engine Marketing Qung b website trn cc cng c tm kim. SERP(s): Search Engine Result Page (s): Cc trang kt qu tm kim ca c my tm kim. PR: PageRank Ch s ca Google cho bit mc quan trng ca mt trang ni dung. DA: Domain Authority Ch s cho bit mc uy tn v sc mnh ca mt website. Robots.txt. File iu hng v a ra mnh lnh cho cc bot ca my tm kim. Bot Cc con b qut t ng h thng internet ca b my tm kim. Indexing Ch vic mt trang ni dung c my tm kim a vo h thng ca n v s hin th khi c tm kim. Crawling Ch vic b qut v c mt trang ni dung no . Ranking Th hng ca mt trang ni dung cho t kha c tm kim. On-page SEO Cc yu t v SEO c thc hin trn website. Inbound link Cc lin kt t cc website khc tr ti website ca mnh. Outbound link Cc lin kt t website ca mnh ti cc website khc. Internal links Ch cc lin kt ni b bn trong mt website. External links Ch cc lin kt bn ngoi mt website . Offpage SEO Cc yu t v SEO c thc hin ngoi phm vi website (xy dng backlink) 301 Redirect M HTTP t server cho bit trang ni dung ang c yu cu c chuyn hng hon ton sang mt trang mi.

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

.. cn nhiu thut ng na, nu cc bn gp ci no khng hiu th Google Search nh!

T T

h hai, ti thiu bit v ngn ng HTML, iu ny l rt quan trng cho vn On-page website. Bn phi hiu r m ngun ca web th s d dng chun

SEO.(Nu bn l mt programmer th r ngang rt nhanh ^^). h ba, c kin thc qun tr website, nh vic: ci t website, qun l hosting, mua tn min Thc t m ni mng ny ch khi no bn lm v dch v SEO

th cn bit, hoc bn t xy dng website cho bn thn mnh. Mnh th vn chn CMS Wordpress v h tr rt nhiu plugin v SEO. Tit kim rt nhiu thi gian.

n cui cng l cc bn phi lun lun cp nht kin thc v SEO, v n lun lun thay i, cc SE lun lun thay i. (V mt phn thnh cng hay

khng l ph thuc vo bn thn na, phi kin tr bn b, giai on u rt tn thi gian, v nu SEO d nh vy th ai cng pro ht ri^^, cn g phi hc!!!). 2. Gii thiu cng c SEO Vi cc bn mi hc SEO th ch cn s dng cc cng c min ph l c. Sau y l cc cng c mnh hay s dng trong SEO (c nhiu cng c, nhng a phn cc SEOer hay dng nh cc bn): Cng c nghin cu t kha c: Keyword Planner. Long Tail Pro (tr ph) Travis Traffic Pro (tr ph) Market Samurai (tr ph)

Cng c On-page SEO SEOQuake Add-on. SEOMoz ToolBar Firefox add-on SEODoctor Tool Firefox Add-on .(tt c khuyn khch xi firefox). GTMetrix.com http://validator.w3.org/ - Kim tra li code website

Cng c theo di website Google Webmaster Tools Google Analytics Google Trends

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Cng c theo di v nh gi Backlink Ahref Site Explorer hoc Majestic SEO Nu sau ny c iu kin th cc bn nn mua tr ph, cn mi bt u th xi free c ri ^^. Ngoi ra cn s dng thm mt s cng c nh: Rank Checker, Broken Links Checker, vv (Nhng cng c ny mnh hay xi nh, c th s dng thay th ty mi ngi). Vic hc s dng cc cng c cc bn search trn mng cc video clip hng dn s dng nh, c nhiu lm.C g thc th lin h vi mnh.

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

PHN II: NGHIN CU T KHA
Bc u tin v quan trng nht trong SEO l nghin cu t kha, v la chn t kha chnh xc s gip bn ln Top nhanh hn. Khi bn lm v SEO th phi t vn c cho khch hng t kha m trang web ca h cn SEO. Sau y l tiu ch la chn t kha ca mnh: T kha l long tail: Ti sao mnh li xut nh vy? Bn th hnh dung coi, khi chng ta thc hin vic tm kim mt thng tin th ta tm kim nh th no? C phi search t kha ngn khng? Tt nhin l khng. Khng ai search kiu c. V tt nhin cng ni lun l ti sao khng nn search t kha ngn v lc thng tin rt rng, mnh khng focus c iu mnh mun tm kim. V v th vi cu tr li ny, khch hng ca bn chc chn s hi lng. C lng tm kim cao: Vi lng tm kim chnh xc, nh l chnh xc nh, th ch cn 1000 lt/ thng l c th chn ri. Vi Vit Nam th focus Vit Nam nh, chn khu vc ph hp vi ngn ng (Local Search). V d: Nh trong v d ny, mnh s dng Keyword Planner focus vo United State.

C kh nng thng mi, n nh v xu hng tng trng: Ci ny bn c th nh gi bng cch s dng Google Trends bit xu hng, bn xem biu nu n tng u theo tng nm l c ri , chn n i l va. V d: Trong hnh vi t kha best digital camera under 200 c ch s 100 l qu tt.

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Mc cnh tranh trung bnh thp: ti sao li nh vy? Bi v nu bn chn t kha c mc cnh tranh cao th rt kh nh bi cc i th c website ng trn Top lu nm.

Tm li, trong qu trnh chn t kha, mnh nn chn 1 t kha chnh v cc t kha ph i km. Nh v d trn mnh xut: Main keyword: Best digital camera under 200 Sub-keyword digital camera reviews best digital camera best compact digital camera digital camera review Tuy nhin, seo cho t kha no th nn tp trung vo t kha cho trang . Nh cc t kha trn keyword chnh mnh seo cho trang ch, cn cc t kha ph th seo cho trang con. Mt iu lu na l i khi t kha chnh ln top th cc trang trong t ng ln Top m khng cn Seo. Vi cc site m c nhiu ni dung, nhiu t kha, c bit l lm v sn phm th mnh nn seo cho cc categories th d ln top hn nh.

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Phn III: On-page SEO
Trong phn ny, vic On-page SEO thc hin ngay trc khi bot n index site mnh l tt nht (i vi cc site mi lm nh. Cn site c th cng c khng sao ht.) Sau y mnh 1. Cu trc website: Cu trc website rt quan trng bot google d qut site mnh. V d mt cu trc website:

Trong hnh trn th 3 lp tnh t lp gc (trang ch) l thch hp nht, tuyt i khng c qu nh. 2. Th Title v Desciption i vi th Title ( <Title> Ni dung trong th tiu </Title>) Tiu phi ring bit cho mi trang. 66 k t tnh lun khong trng. Bt u tiu bng t kha chnh.

i vi th Description(meta name= description content= Ni dng on m t/> Sc tch, thu ht, cha t kha. Khong 160 k t. Ti u CTR (t l click) V d: Vic t ng s k t th s hin th trn vn trn SERPs.

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

3. Th ALT: <img src= URL-imagealt= m t nh</img> Ti u hnh nh cho website. Bot google hoc Bing khng c c hnh nh m ch ch c nh qua thuc tnh ALT ca nh , m bo rng cc nh trn website ca bn cha th ny nh. 4. SEO Copywriting Bin tp ni dung theo chun SEO: L mt khi nim nm na v vic trnh by ni dung v hnh thc bn ngoi ca trang sao cho thn thin nht vi Google v ngi dng trong qu trnh SEO. V phn ny mnh s hng dn cch ti u URL: URL phi thn thin, ch dng du gch gia(-), hn ch dng cc k t c bit. V d: http://hostingcoupondiscount.net/iPage-Essential.html thn thin Sau l ti u th <H1> n <H6>

Th <H1> : S dng duy nht 1 ln trong bi vit, hin th ni dung chnh ca trang, nn vit thnh mt cu hon chnh v phi cha t kha cn SEO (1-2 ln) Th <H2>: S dng khng qu 5 ln cho bi vit 500-700 t, nn l 1 cu tiu cho mt on di v trnh by ni dung chnh ca on , cha t kha cn SEO Th <H3>: S dng khng qu 10 ln, i din cho mt on vn ngn, ty thuc vo ni dung m bn c th quyt nh c nn s dng hay khng <H4 >: Th ny theo mnh nn dnh ring cho SEO-Image, cch dng s trnh by phn bn di Mt t kha khi trnh by ni dung: T kha chnh xut hin khong 15-20 ln trn ton trang (bao gm c menu trn trang), t 5-10 ln cho b t kha ph.

Search Engine c text rt tt, tuy nhin n khng th hiu c ni dung, do n xc nh ni dung da trn mt t kha trn ton bi v trong tng khu vc. Mt ch na l trong qu trnh vit bi nh tng s lng internal link cho bi vit nh, to mng li ni b bn trong website, tng sc mnh ca website.

Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

ng qun ni bt t kha ln Search Engine bit bn ang nhn mnh v vn g bng mt s cch n gin: In m, In nghing, Gch chn, Mu sc ni bt, Phn ny mnh c tham kho bi vit bn Thch Phm cho chi tit ^^. Ngh hoi khng bit din t th no cho d hiu. Hehe Trong phn ny mnh cn ni thm, i vi cc site xy dng ri, v yu cu ca khch hng cn a ln top th sao? Vn lm cc bc trn. Ngoi ra ta s dng thm cng c GTMetrix.com nh gi tng quan website, da vo mnh c th fix tng li mt. Trong trang ny cung cp cho ta rt nhiu th ta cn ti u v website , trong c ch s s l A l tt - mc gim dn theo cc ch ci. Di y l mt v d, trong mc ny th vn tc trang phi quan tm, v im E l qu t ^^. Vn ny i vi trang ca mnh ch yu l do host thi. ^^ Do vic la chn Hosting l quan trng lm nh. (Mnh th rt thch xi hosting nc ngoi, support tt, gi c hp l, li thng xuyn c khuyn mi. Mt dch v hosting ang ni nh m hin nay l iPage, hin nay ch c $1.99/ thng. Bn c th truy cp theo link ny: http://freecoupondaily.net/go/iPage Hoc truy cp vo trang ny: http://hostingcoupondiscount.net/ xem nh gi v cht lng hosting nh.

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Cng vic cui cng cn lm i vi On-page l g? l: To file robots.txt iu hng bot ca Google hoc Bing v sitemap.xml bot d dng index website. Vic to file ny cc bn c th s dng phn mm bn th ba to file ny, search vi t kha Robots.txt generator v t kha sitemap generator s ra nh, to xong, download v, dng Filezilla upload ln th mc public_html nh.

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Phn IV: Off-page SEO (Links Building)
Vic ny cp n vn xy dng Backlink cho website. l cc lin kt t website khc n website ca mnh. Backlink c gi tr s l yu t nh hng n kt qu tm kim trn SERP. Trong qu trnh xy dng, bn phi tm hiu v Link Dofollow v Nofollow. Anchor text: l t, cm t m t cho ng dn. Vy xy dng backlink l g? Ni nm na th l i xy dng lin kt t cc website khc tr v website ca mnh. Xy dng lin kt nh th no l ng phng php? Cc bn nn nh r mt iu: lm link khng phi l i spam link, mnh l mnh ght nhng ai lm ci ny nht. c bit lm links site nc ngoi, h ght h chn lun IP Vit Nam, th l mnh cng b ko theo.(-_-) Nn nh link cht lng hn link s lng nh. Xy dng links trn nhng website c cng ni dung. Phi c c links dofollow v nofollow nh, links nh vy mi t nhin. a dng ha lin kt.

a dng ha anchor text.

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Th thut: nh gi website cht lng lm links PageRank ca site >=1 DA v PA ca trang ngun cao (dng MozBar add-on xem nh) S lng link trn trang ngun. IP ca trang ngun. Ni dung v ch ca trang ngun. Loi website t trang ngun. Dofollow hay nofollow t links kh hay d (ng nhin kh l cht lng ri) Trang ngun c update thng xuyn (khng copy) M hnh lm links: C nhiu m hnh lm links khc nhau, c ngi xy dng links trn cc website khc, c ngi t xy dng site v tinh cho mnh.Mi cch u c ci hay ring. Vn l chin u sng cn m ^^. Mnh xin c mn php a ra 2 m hnh xy dng lin kt ph bin hin nay, : Link pyramid M hnh xy dng t d n kh, tng ng t di ln trn. Mnh khng ni nhiu na, cc bn nhn hnh t cm nhn nha.

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Link wheel: T cm nhn lun

Th thut tm kim nng cao: Mc ny ch yu hng dn cho cc bn cc thut ton tm kim website c cng ni dung lm links. Mt s thut ton lit k sau y:

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

For Blog Commenting: site:.edu "you must be logged in to comment" (This is a good one because sites that require login usually don't get spammed to death.) site:.edu "post a comment" "post new comment" powered by wordpress why not be the first to have your say powered by wordpress no comments posted yet powered by wordpress why not be the first to have your say Powered by BlogEngine why not be the first to have your say Powered by BlogEngine no comments posted yet Powered by BlogEngine why not be the first to have your say Powered by Blogsmith there are currently no comments for this post Powered by Blogsmith no comments posted yet Powered by Blogsmith why not be the first to have your say powered by wordpress "leave a comment" For Finding forums: Powered by vBulletin inurl:forum Powered by vBulletin inurl:forums Powered by vBulletin inurl:/forum Powered by vBulletin inurl:/forums Powered by vBulletin inurl:register.php powered by vbulletin powered by yabb powered by ip.board powered by phpbb powered by phpbb3 powered by invision power board powered by e-blah forum software powered by xmb powered by: fudforum powered by fluxbb powered by forum software minibb this forum is powered by phorum powered by punbb powered by quicksilver forums powered by seo-board powered by smf powered by ubb.threads powered by the unclassified newsboard powered by usebb forum software powered by xennobb powered by yaf

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng

Cm nang SEO cho Newbie 2013

Phn V: Tng Kt
Trong nhng nm gn y, gii SEO vn au u vi nhng thut ton mi ca Google nh panda, penguin, v mi y l Hummingbird. Nn vic SEO cng xy dng lin kt c phn kh khn. Tuy nhin khng phi ci g cng s. C lm i ri t t tri nghim, Lm Seo khng d m cng khng kh, mi ngi c cch lm ring, v ch l cch lm ring ca mnh, nn chia s cng mi ngi, (ng c nm gch nng qu). Cm nang c vit theo li hi d dm, ngn ng dn d, hi vng cc bn s c hng th khi c cun cm nang ny.

Cm nang lm cng vi nn khng trnh khi sai st, mi kin phn hi cc bn c th gi mail v a ch: Email: tranhongdat90@gmail.com hoc datth@freecoupondaily.net Website: freecouponcode.net | hostingcoupondiscount.net Hoc vo Profile ca mnh ti cc mng x hi sau y: Facebook: http://www.facebook.com/ayumu.tran G+ : https://plus.google.com/u/0/102998272858338305417 Twitter: https://twitter.com/ayumuchen Pinterest: http://www.pinterest.com/datth/

Thn i cho mi ngi, chc mi ngi SEO thnh cng!!!!!!!!!!!!!

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Bn quyn ca tc gi: Trn Hng t Vui lng gi nguyn ngun khi pht tn trn mng