Technology Design Challenge Assessment Rubric

Assessable Elements Descriptors A B C D E

The student work demonstrates evidence of: nvestigating

Thorough investigation of a modern package! Comprehensive ability to identify clever marketing features! Evidence of comprehensive planning and sketching to generate wellreasoned package design ideas! Comprehensive evidence that purpose, materials and audience of package design has been considered! The final package was e'ceptionally appropriate for the chosen target audience( contained e'tensive information about the contents of the package( was e'ceptionally engaging and creative ) the materials used were e'ceptionally appropriate to the chosen package design! &erceptive evaluation of own product$ identifies problem areas and makes ad*ustments! Relevant investigation of a modern package! Ability to identify clever marketing features! Evidence of reasonable planning and sketching to generate credible package design ideas! #ome evidence that purpose$ materials and audience of package design has been considered! Rudimentary investigation of a modern package! "imited ability to identify clever marketing features! "ittle evidence of planning and sketching to generate package design idea! %o evidence that purpose$ materials and audience of package design has been considered! The final package was inappropriate for the chosen target audience( contained little information about the contents of the package( was not engaging or creative ) the materials used were inappropriate to the chosen package design!

Designing

&roducing

The final package was appropriate for the chosen target audience( contained information about the contents of the package( was engaging and creative ) the materials used were appropriate to the chosen package design!

Evaluating

Relevant evaluation of own product$ identifies problem areas and makes ad*ustments! Relevant reflection on the impact +f technology on their learning ,sing De Bono-s si' thinking hats to nform reflection!

%arrow evaluation of own product$ fails to identify problem areas and make ad*ustments! #uperficial reflection on the impact +f technology and on their learning ,sing De Bono-s si' thinking hats to nform reflection!

Reflecting

&erceptive reflection on the impact +f technology on their learning ,sing De Bono-s si' thinking hats to nform reflection!