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    National Australia Bank's viral marketing campaign was a strong success, according to results from the campaign. The campaign led to a 50% boost in credit card applications, a 20% increase in mortgage applications, a 35% increase in interest from customers of other banks in moving to National Australia Bank, and a 1% increase in National Australia Bank's share of the mortgage business. These numbers illustrate the real and impressive return on the bank's viral marketing efforts.

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    National Australia Bank's viral marketing campaign was a strong success, according to results from the campaign. The campaign led to a 50% boost in credit card applications, a 20% increase in mortgage applications, a 35% increase in interest from customers of other banks in moving to National Australia Bank, and a 1% increase in National Australia Bank's share of the mortgage business. These numbers illustrate the real and impressive return on the bank's viral marketing efforts.

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    6 views1 page

    Myopia Research

    Uploaded by

    shahdavid
    National Australia Bank's viral marketing campaign was a strong success, according to results from the campaign. The campaign led to a 50% boost in credit card applications, a 20% increase in mortgage applications, a 35% increase in interest from customers of other banks in moving to National Australia Bank, and a 1% increase in National Australia Bank's share of the mortgage business. These numbers illustrate the real and impressive return on the bank's viral marketing efforts.

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    http://www.datamonitor.com/store/News/national_australia_banks_viral_marketing_success_provides _lead_for_uk_banks_to_follow?

    productid=E0F8EFF0-2FCE-401E-9621-A190203EF002 Nation Australian bank has now released the results from the campaign, which, if accurate, point towards it having been a strong success. According to the Australian newspaper, NAB's general manager of digital personal banking Chris Smith has boasted of a 50% boost in credit card applications, a 20% increase in mortgage applications, a 35% increase in interest from customers of other banks in moving over to NAB, and a 1% increase in NAB's share of the mortgage business. These numbers illustrate a real and impressive return on its viral marketing efforts.

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